Introduction In a significant move reflecting the growing convergence of digital-first brands and traditional retail, The Bear House has announced its expansion into offline retail through a partnership with Shoppers Stop. The brand is now available across 20 Shoppers Stop stores nationwide, marking a key milestone in its journey from a direct-to-consumer (D2C) player to […]
Introduction India’s fashion retail industry is witnessing a structural shift, driven largely by the preferences and purchasing power of Generation Z. This cohort—digitally native, trend-aware, and value-conscious—is influencing not just what consumers buy, but how brands design, price, and market their products. From domestic players like Zudio to global retailers such as H&M and Zara,
Gen Z Fashion Trends in India: How Young Consumers Are Redefining Retail Read More »
Fashion influencing has evolved from casual posting to a highly competitive, content-first business. With platforms prioritizing video and visual storytelling, creators are expected to deliver studio-quality output consistently. In this environment, tools are no longer optional—they are performance drivers. From lighting setups to AI editing apps, the right stack can: 1. Camera & Smartphones: Your
India’s retail sector witnessed a moderation in growth in February 2026, with sales rising 9% year-on-year (YoY), according to the latest survey by the Retailers Association of India. The report signals a stabilisation in consumption trends following a strong surge driven by the festive and wedding season in previous months. Apparel Emerges as Top-Performing Retail
Fast-growing men’s fashion brand SNITCH has expanded its footwear lineup with the launch of its 9691 sneaker series, marking a strategic push into the premium yet accessible sneaker segment in India. The newly introduced collection includes four versatile colorways — 9691 Beige Sneaker, 9691 Black Sneaker, 9691 Navy Sneaker, and 9691 Dark Green Sneaker —
India’s ethnic fashion industry is often associated with weddings, festive collections, and designer trends. However, Cotton Culture has built its presence by focusing on a different reality — how Indian women dress every day. The homegrown fashion brand has steadily expanded its footprint by designing comfortable, practical, and affordable ethnic wear that fits seamlessly into
Fashion-focused retail destination Vegas Mall has expanded its fashion offering with the opening of a new store by Kraus Jeans. Located on the second floor of the mall, the store introduces Kraus Jeans’ premium range of women’s denim and casualwear to shoppers in Dwarka and nearby areas. The addition further enhances Vegas Mall’s position as
Kraus Jeans Opens Store at Vegas Mall Dwarka, Strengthening the Mall’s Fashion Portfolio Read More »
India’s baby care market has witnessed rapid transformation over the past decade, driven by rising disposable incomes, growing awareness about child safety, and the increasing influence of digital-first brands. Among the companies that have successfully capitalized on this shift is R for Rabbit, a homegrown parenting brand that has quietly scaled into one of the
From Startup to ₹250 Crore Brand: The Growth Story of R for Rabbit Read More »
Indian parenting brand R for Rabbit has launched a meaningful creator-led campaign that highlights an often overlooked aspect of women’s empowerment — the role of supportive partners, fathers, and families. Released around International Women’s Day, the campaign features two reel-based stories designed to spark conversations about how everyday encouragement can help women achieve their ambitions.
India’s apparel manufacturing industry is built on three critical pillars — speed, quality, and scale. Mohali-based Active Clothing Co. Ltd. has successfully grown by mastering all three. Today, the company is entering a new phase of transformation under the leadership of Kalika Mehra, alongside her sister Avinisha Mehra and their mother Renu Mehra. Together, the
Active Clothing Growth Story | Mehta Sisters Driving Apparel Manufacturing Innovation Read More »
