Knockout Stores has strengthened its presence in the Chandigarh Tricity with the opening of its new store in Zirakpur, Punjab, bringing a multi-brand family shopping experience featuring national and international fashion brands under one roof.
Located at HLP Social Square, Zirakpur, the new Knockout store has been designed around a clean and open retail environment aimed at making family shopping more convenient and comfortable.
The Zirakpur launch comes as Knockout Stores continues to expand its footprint across Punjab and North India, with the retailer now operating across multiple markets including Mohali, Kharar, Barnala, Bathinda, Jalandhar, Kullu, Faridkot, Moga, Amritsar and Zirakpur.
The company has also teased plans for its largest flagship store in Punjab yet, although the city for the upcoming store has not been officially disclosed.
Knockout Stores Opens New Store in Zirakpur
Knockout Stores has opened its latest outlet at HLP Social Square in Zirakpur, extending its multi-brand retail network into one of the important commercial and residential catchments of the Chandigarh Tricity.
The store brings together fashion for men, women and kids, allowing families to shop across multiple categories and brands in one location.
The retailer says the Zirakpur store was developed with a simple objective: creating a clean, open and easy-to-navigate shopping environment where customers can enjoy an in-store experience while shopping with their families.
HLP Group has also confirmed that Knockout Stores is now operational at HLP Social Square, positioning the outlet as part of the shopping destination’s growing brand mix.
A Multi-Brand Fashion Destination for the Tricity
The Zirakpur store strengthens Knockout’s positioning as a value-led multi-brand fashion retailer.
Unlike a conventional single-brand store, the Knockout model brings multiple fashion labels together, giving customers the ability to compare different brands and shop across categories during one visit.
The retailer’s portfolio includes a mix of international and premium fashion brands across men’s, women’s and kids’ categories.
Brands associated with Knockout Stores include:
- U.S. Polo Assn.
- Levi’s
- Guess
- Nautica
- Puma
- The Bear House
- Indian Terrain
- Pepe Jeans
- Rareism
- KAZO
- La Martina
- Gini & Jony
- Vitamins Kids
- Kidbea
- Palmonas
- CONTEMPONĀRI
The exact brand assortment can vary by store and location.
Industry coverage has previously reported that Knockout Stores carries 50+ international and premium fashion brands across its retail network.
Zirakpur Adds Another Important Market to Knockout’s Punjab Network
The Zirakpur expansion is significant because the city forms an important part of the wider Chandigarh Tricity retail ecosystem.
With its growing residential population, commercial development and proximity to Chandigarh and Mohali, Zirakpur has become an increasingly important catchment for organised retail.
For Knockout, the new store provides an opportunity to serve customers looking for multiple brands, categories and value-oriented fashion within a single retail destination.
The company’s official store information currently lists Zirakpur alongside locations including Amritsar, Mohali, Moga, Barnala, Kullu, Bathinda, Faridkot, Jalandhar and Kharar.
Knockout Stores’ Growth Across Punjab
Knockout Stores began in 2017, when founder Darpan Kapoor opened the first store in Mohali.
Since then, the company has expanded its retail network across Punjab and neighbouring markets.
According to the company’s current corporate information, Knockout has stores across Punjab including Kharar, Jalandhar, Bathinda, Barnala, Faridkot, Kullu, Moga and Amritsar, in addition to its newer Zirakpur presence.
The wider KRPVT group describes its business as spanning retail, distribution, logistics and experiential commerce across Northern India, with Knockout forming a key part of its retail operations.
The expansion reflects Knockout’s focus on bringing branded fashion closer to consumers outside India’s largest metropolitan markets.
More Than Discount Retail
Knockout’s positioning goes beyond conventional outlet or clearance-led retail.
The company describes itself as a value-based multi-brand fashion retailer, with a focus on combining brand choice, structured merchandising, value and a comfortable shopping environment.
Its retail concept has also received industry recognition.
At the India Fashion Forum 2026, Knockout Barnala 2.0 received the IMAGES Most Admired Concept Store of the Year recognition. Industry coverage highlighted the store’s focus on multi-brand curation, family shopping and a structured retail environment.
The recognition comes as retailers increasingly look at how physical stores can provide something beyond price-led shopping.
The Importance of the In-Store Experience
The Zirakpur launch also highlights an important trend in Indian fashion retail: the continued relevance of physical stores despite the growth of e-commerce.
Knockout’s leadership has discussed the role of physical retail in providing customers with elements that online shopping cannot completely replicate, including knowledgeable teams, product discovery, faster decision-making and customer relationships.
This is particularly relevant for family shopping, where customers may want to browse multiple brands, compare products, check sizes and make purchases for different age groups during a single visit.
The Zirakpur store has therefore been designed around an environment intended to make this process more comfortable.
Knockout’s Family Shopping Proposition
One of the key elements of Knockout’s retail model is its focus on family shopping.
Rather than limiting the store to a single demographic, the retailer brings together categories for:
Men
The assortment includes casualwear, formalwear, sportswear and lifestyle fashion from multiple brands.
Women
Customers can access fashion and lifestyle collections across different brands and price points.
Kids
Kidswear is another important component of Knockout’s multi-brand strategy, with brands such as Gini & Jony, Vitamins Kids, Kidbea and other children’s fashion labels represented across its network.
The addition of Vitamins Kids has further strengthened Knockout’s family-shopping proposition, with the brand’s Autumn-Winter 2026 collections being highlighted across markets including Faridkot, Moga, Zirakpur and Jalandhar.
The Bear House and Other Recent Brand Additions
Knockout has continued to expand its brand portfolio alongside its physical store network.
The retailer recently welcomed The Bear House across multiple Knockout stores in North India, including locations in Jalandhar, Moga, Kullu, Faridkot, Amritsar and Kharar.
This approach allows Knockout to continually refresh its multi-brand proposition while giving participating brands additional access to consumers in Punjab and other North Indian markets.
The model also provides brands with a physical retail presence without requiring them to develop an individual standalone store in every market.
Knockout Stores Teases Its Largest Punjab Flagship
The next major development in Knockout’s expansion journey could be its largest flagship store in Punjab yet.
The company has announced that it is currently preparing to unveil the new flagship, but has not disclosed the city.
The announcement has invited consumers and followers to guess which city will receive the next major Knockout footprint.
While the location remains undisclosed, the upcoming store is expected to further strengthen Knockout’s physical retail network in Punjab.
Earlier industry coverage had identified Ludhiana and Patiala among cities being considered for future Knockout expansion, alongside Zirakpur. However, because the latest announcement does not confirm the location of the upcoming flagship, these should not be treated as the confirmed destination.
Knockout Stores’ Expansion Roadmap
Knockout’s current expansion strategy reflects the increasing importance of Tier II and Tier III markets in Indian fashion retail.
The company’s leadership has highlighted how social media, rising lifestyle aspirations and greater exposure to international fashion are changing consumer expectations in smaller cities.
Consumers in these markets increasingly have access to the same fashion trends and brand information as shoppers in larger metropolitan areas.
This creates demand for organised retail formats that can combine:
- Brand variety
- Value
- Convenience
- Physical product experience
- Family shopping
- Local market understanding
Knockout’s multi-brand model is designed around these requirements.
Knockout Stores: Key Details
| Particular | Details |
| Brand | Knockout Stores |
| Latest launch | Zirakpur |
| Location | HLP Social Square, Zirakpur |
| Region | Punjab / Chandigarh Tricity |
| Retail format | Multi-brand fashion store |
| Customer segments | Men, women and kids |
| Brand portfolio | 50+ international and premium fashion brands across the network |
| Founded | 2017 |
| Founder | Darpan Kapoor |
| Key markets | Punjab and North India |
| Upcoming development | Largest flagship store in Punjab yet |
| Upcoming flagship city | Not yet officially disclosed |
Knockout Stores and the Evolution of Punjab’s Retail Market
The Zirakpur launch reflects a larger shift taking place across Punjab’s organised fashion retail market.
Consumers outside major metros are increasingly exposed to global fashion trends and national brands through digital platforms, social media and e-commerce. At the same time, physical stores continue to play an important role in product discovery, trial, comparison and family shopping.
Knockout’s expansion combines these two dynamics by creating large, multi-brand physical retail destinations in markets beyond traditional metropolitan centres.
Its Zirakpur store strengthens this model in the Chandigarh Tricity, while the upcoming Punjab flagship could take the format to another scale.
For now, the next city remains undisclosed — but Knockout’s latest announcement confirms that its Punjab expansion story is far from over.
The next big Knockout destination could be another important milestone in the evolution of organised fashion retail across Punjab.
Frequently Asked Questions
1. Where is the new Knockout Store in Zirakpur?
The new Knockout Store is located at HLP Social Square, Zirakpur, Punjab.
2. What is Knockout Stores?
Knockout Stores is a multi-brand fashion retail format offering national and international brands across men’s, women’s and kids’ categories.
3. Which brands are available at Knockout Stores?
Knockout’s brand portfolio includes names such as U.S. Polo Assn., Levi’s, Guess, Nautica, Puma, The Bear House, Rareism, KAZO, La Martina, Indian Terrain and Pepe Jeans, among others. The assortment varies by store.
4. How many brands does Knockout Stores offer?
Industry reports have described Knockout’s network as carrying 50+ international and premium fashion brands.
5. When was Knockout Stores founded?
Knockout Stores began in 2017, with its first store in Mohali.
6. Which cities have Knockout Stores?
Knockout currently has stores across markets including Zirakpur, Mohali, Kharar, Barnala, Bathinda, Jalandhar, Kullu, Moga, Faridkot and Amritsar.
7. Is Knockout Stores opening its largest flagship in Punjab?
Yes. Knockout has announced that it is preparing to unveil its largest flagship store in Punjab yet. The city has not been officially announced.
8. Is Ludhiana the next Knockout Stores location?
The latest announcement does not confirm Ludhiana as the location of the upcoming flagship. Earlier industry reporting has identified Ludhiana among cities considered for future expansion, but the latest flagship announcement has not disclosed the city.
9. What makes Knockout Stores different from a regular fashion store?
Knockout brings multiple national and international brands together in a single retail environment, allowing consumers to shop across brands, categories and family members in one location.