Khadim has opened a new store in Alambagh, Lucknow, strengthening its retail presence in Uttar Pradesh and bringing its range of affordable, stylish and comfortable footwear closer to customers in the city.
The new Khadim store in Alambagh, Lucknow marks another retail expansion step for the Indian footwear brand, which continues to build its presence across urban, semi-urban and smaller markets.
The launch announcement positions the new outlet around Khadim’s core proposition of style, comfort and quality, while inviting customers in Alambagh and surrounding areas to experience the brand’s footwear collections.
Khadim Opens New Store in Alambagh, Lucknow
Khadim has officially announced the opening of its new store in Alambagh, Lucknow, Uttar Pradesh.
The launch adds another customer-facing retail touchpoint for the footwear brand in Lucknow, one of Uttar Pradesh’s major urban markets.
The company’s announcement describes the new outlet as part of its ongoing effort to bring style, comfort and quality closer to customers.
The launch communication identifies the location as Alambagh, Lucknow, but does not disclose a specific shop number or detailed street address. Customers looking for the exact location can use Khadim’s official store-locator service.
What Can Customers Expect at Khadim Alambagh?
Khadim is positioned as an affordable fashion footwear brand serving the entire family.
Its portfolio covers footwear for men, women and children, alongside accessories and newer lifestyle categories.
According to Khadim’s FY2025-26 Annual Report, the company’s footwear portfolio includes:
- Sandals
- Slippers
- Boots
- Ballerinas
- Stilettos
- Moccasins
- Sports shoes
- Casual footwear
- Formal footwear
- Other everyday footwear
- Footwear accessories
The company also offers products through multiple brands within its wider portfolio, including Khadim, British Walkers, Lazard, Turk, Bonito, Adrianna, Cleo, Pro, Sharon and Softouch.
The current Khadim online store also categorises its offering across Men, Women, Kids, Accessories and Athleisure, with premium leather footwear available through its British Walkers proposition.
Khadim’s ‘Affordable Fashion for Everyone’ Proposition
Khadim has built its retail proposition around making fashionable and dependable footwear accessible to a broad consumer base.
The company’s official profile describes Khadim as an “Affordable Fashion” brand serving middle and upper-middle-income consumers across metros, mini-metros and Tier I to Tier III cities.
Its stated vision is to become one of India’s leading affordable fashion footwear brands for the entire family and for every occasion.
The Alambagh opening fits into this broader retail approach, giving consumers in the Lucknow market another physical location through which they can access Khadim’s footwear range.
Khadim’s Retail Network Across India
Khadim operates one of India’s largest branded footwear retail networks.
According to the company’s FY2025-26 Annual Report, Khadim ended FY2025-26 with 851 retail stores across India, comprising:
- 189 company-owned outlets
- 662 franchise-operated outlets
The company said that approximately 78% of its retail network operated through the franchise route at the end of March 2026.
Khadim also describes itself as having the largest presence in East India, a prominent position in South India and one of India’s largest footwear retail franchise networks, measured by exclusive retail stores.
The company’s expansion strategy is increasingly focused on capital-efficient franchise formats, particularly in East India and selected South Indian markets.
Khadim’s Journey in Indian Footwear Retail
Khadim India Limited was incorporated in 1981, while the company traces its retail transformation to the early 1990s.
According to the company’s official history, Khadim commenced its retail business through company-owned-and-operated stores in 1993. It subsequently expanded its retail model and entered South India in 1999, before introducing the shop-in-shop format in 2015.
The company also launched its e-commerce retailing operations in 2014 and subsequently developed an integrated online and offline retail model.
In 2021, Khadim introduced a new logo and the “It’s Wow, It’s Khadim” brand tagline along with a new retail identity.
Khadim’s Brand Portfolio
While the core Khadim brand remains focused on accessible fashion footwear, the company’s portfolio has expanded to address different consumer segments.
Khadim
The flagship brand focuses on value-conscious consumers looking for fashionable and affordable footwear.
British Walkers
British Walkers caters to the premium segment, with men’s leather shoes and sandals combining traditional craftsmanship with contemporary styling.
Lazard
Lazard targets young professionals with formal and semi-formal footwear.
Turk
Turk focuses on outdoor and all-terrain footwear.
Cleo
Cleo addresses women’s occasion-focused footwear.
Softouch
Softouch offers men’s and women’s footwear in soft and faux leather, with a focus on comfort.
Sharon
Sharon focuses on fashionable women’s sandals and everyday styles.
Adrianna and Bonito
Adrianna serves pre-teen and teenage girls, while Bonito focuses on footwear for toddlers and children.
Together, these brands allow Khadim to address multiple age groups, occasions and price points.
Khadim Expands Beyond Traditional Footwear
Khadim has also been widening its product proposition beyond its traditional footwear categories.
The FY2025-26 Annual Report highlights the company’s expansion into athleisure, responding to increasing consumer interest in casual and comfort-led lifestyle products.
The company also entered into a strategic partnership with Skechers, initially introducing selected Skechers footwear across high-footfall Khadim stores. The company said the pilot was progressively expanded following its initial response.
Khadim’s accessory portfolio includes products such as:
- Wallets
- Laptop bags
- Portfolio bags
- Casual backpacks
- School bags
- Cross-body bags
- Mini handbags
- Satchels
- Sling bags
- Tote bags
- Hobo bags
- Clutches
- Belts
- Socks
- Shoe-care products
Khadim’s Retail Strategy After the Demerger
A major structural development for Khadim was the demerger of its distribution business and manufacturing segment into KSR Footwear Limited.
The company’s FY2025-26 Annual Report says the demerger created a more focused retail business for Khadim, allowing the company to concentrate on branded footwear retail, store productivity, portfolio development, omnichannel reach and capital-efficient expansion.
Following the restructuring, retail has become the company’s primary growth driver.
Khadim has also emphasised improving store productivity and selectively adding locations where market potential and store economics support expansion.
Khadim’s Digital and Omnichannel Presence
Physical stores remain central to Khadim’s business model, but the company is also strengthening its digital retail presence.
The FY2025-26 Annual Report states that e-commerce contributed approximately 5% of revenue, with the company placing greater emphasis on its own digital platforms alongside marketplace participation.
Khadim has also worked toward integrating its online and offline channels to improve convenience, assortment visibility and customer reach.
This omnichannel approach complements the company’s extensive physical retail network, including the new Alambagh outlet.
Why the Alambagh Store Matters
The opening of the new Khadim store in Alambagh comes as the company continues to refine its retail network and selectively add stores in attractive markets.
Lucknow already has a number of established footwear and fashion retail destinations, while Alambagh serves as an important commercial area of the city.
The new Khadim outlet gives the brand another physical presence in the Lucknow market and strengthens its ability to serve customers looking for accessible footwear across everyday, casual and occasion-led requirements.
The launch also reflects Khadim’s broader strategy of combining affordability, product variety, physical retail accessibility and omnichannel shopping.
Khadim Alambagh Store: Key Highlights
| Detail | Information |
| Brand | Khadim |
| New Store | Alambagh, Lucknow |
| City | Lucknow |
| State | Uttar Pradesh |
| Category | Footwear & Lifestyle |
| Target Customers | Men, Women & Kids |
| Core Proposition | Affordable Fashion |
| Key Attributes | Style, Comfort & Quality |
| Retail Network | 851 stores at FY2025-26 year-end |
| Company-Owned Stores | 189 |
| Franchise Stores | 662 |
| Major Markets | East India, South India and other parts of India |
The store-count figures above are from Khadim’s FY2025-26 Annual Report and therefore represent the company’s position at the end of that financial year, rather than a current post-launch count.
Khadim Alambagh, Lucknow: Frequently Asked Questions
Is Khadim now open in Alambagh, Lucknow?
Yes. Khadim has announced the opening of a new store in Alambagh, Lucknow.
What does Khadim sell?
Khadim offers footwear for men, women and children, including sandals, slippers, boots, ballerinas, moccasins, sports shoes and other footwear categories. It also offers accessories and athleisure products.
Does Khadim offer products for the entire family?
Yes. Khadim’s portfolio covers men’s, women’s and kids’ footwear, with different brands serving different age groups and consumer requirements.
How many Khadim stores are there in India?
Khadim reported 851 retail stores across India at the end of FY2025-26, including 189 company-owned stores and 662 franchise-operated stores.
Is Khadim an Indian footwear brand?
Yes. Khadim India Limited is an Indian footwear retailer headquartered in Kolkata. The company was incorporated in 1981 and has developed a large branded retail network across India.
What is Khadim’s brand positioning?
Khadim positions itself around “Affordable Fashion for Everyone”, with an emphasis on fashionable, comfortable and accessible footwear.
Does Khadim have an online store?
Yes. Khadim operates an online shopping platform covering categories including men, women, kids, accessories and athleisure.
Where is the new Khadim store in Lucknow?
The launch announcement identifies the new outlet as being in Alambagh, Lucknow. A specific shop number or detailed street address was not included in the launch announcement.