The Souled Store has opened a new store at Fiza by Nexus in Mangaluru, bringing its pop-culture-inspired fashion, licensed merchandise and lifestyle collections to shoppers in the city.
The latest store opening adds another recognisable homegrown fashion and lifestyle brand to the retail mix at Fiza by Nexus, further expanding the shopping destination’s offering for consumers looking for contemporary apparel, fandom merchandise and pop-culture-led products.
Known for combining fashion, fandom and self-expression, The Souled Store has built a distinctive identity in India’s apparel and lifestyle market through collections inspired by movies, television, sports, music, entertainment and popular culture.
With its new store at Fiza by Nexus, the brand now has a physical retail presence in Mangaluru, allowing customers to experience its collections offline while strengthening its growing retail footprint across India.
The Souled Store Expands Its Retail Presence in Mangaluru
Founded in 2013, The Souled Store is a homegrown Indian apparel and lifestyle brand focused on pop culture and self-expression.
The brand’s offering combines officially licensed merchandise and original designs, catering to consumers who want to incorporate their favourite characters, franchises, sports teams and pop-culture references into their everyday fashion.
Its product portfolio extends beyond graphic T-shirts and includes shirts, hoodies, joggers, sneakers, backpacks, socks, phone covers and other lifestyle accessories.
Over the years, The Souled Store has expanded from an online-first brand into an omnichannel fashion retailer with a growing physical store network across Indian cities.
The Mangaluru opening represents another step in this offline expansion, giving consumers in the region access to the brand’s products through a dedicated retail store.
The Souled Store at Fiza by Nexus
The new The Souled Store outlet at Fiza by Nexus is located at the shopping destination on Mangaladevi Temple Road, Pandeshwar, Mangaluru.
Fiza by Nexus is operated by Nexus Select Trust and serves as one of the city’s established shopping, dining and entertainment destinations.
According to Nexus Select Trust’s reported portfolio information as of June 30, 2026, Fiza by Nexus spans approximately 0.7 million sq. ft. and has more than 150 stores.
The property brings together brands across categories including fashion, lifestyle, beauty, food and beverage, entertainment and other consumer segments.
The addition of The Souled Store further strengthens the fashion and lifestyle component of the mall’s tenant mix, particularly for younger consumers and shoppers interested in pop-culture merchandise.
Pop Culture Meets Fashion at Fiza by Nexus
The Souled Store has differentiated itself by creating a retail proposition around the intersection of pop culture and everyday fashion.
Rather than limiting its portfolio to conventional apparel, the brand’s collections draw from entertainment franchises, sports, music and other cultural interests. This includes licensed merchandise as well as original designs developed around contemporary fashion and lifestyle trends.
The brand’s physical stores allow customers to browse these collections in person, discover new launches and shop across multiple product categories under one roof.
For shoppers in Mangaluru, the new Fiza by Nexus location provides an additional destination for pop-culture apparel, fandom merchandise and lifestyle products.
Fiza by Nexus Strengthens Its Fashion and Lifestyle Portfolio
The opening also forms part of the continued development of the retail mix at Fiza by Nexus.
Nexus Select Trust has previously highlighted the addition of new brands at the property as part of its efforts to strengthen the shopping centre’s overall brand portfolio. The mall has expanded its mix across fashion, lifestyle, food, entertainment and other consumer categories.
The arrival of The Souled Store brings a homegrown Indian fashion brand with a strong pop-culture proposition into this evolving portfolio.
Its presence adds another option for shoppers seeking casual fashion, graphic apparel, licensed merchandise and lifestyle accessories, while contributing to the broader diversification of fashion offerings at the mall.
What The Souled Store Brings to Mangaluru Shoppers
The new store gives shoppers access to several categories from The Souled Store’s portfolio, including:
- Pop-culture-inspired T-shirts
- Shirts and casual apparel
- Hoodies and sweatshirts
- Joggers and bottoms
- Sneakers and footwear
- Backpacks and bags
- Socks
- Phone covers
- Lifestyle accessories
- Licensed entertainment merchandise
- Sports and fandom collections
- Original fashion designs
The brand’s mix of licensed and original products enables it to cater to both dedicated fandom communities and consumers looking for casual, contemporary fashion.
The Souled Store’s Growing Consumer Reach
The Souled Store says it has served more than 6 million customers through its online and offline business.
Its growth reflects the increasing convergence of fashion, entertainment and digital culture in India’s consumer market, where shoppers increasingly seek products connected to their interests and identities.
The brand’s physical retail expansion complements its digital presence by bringing its collections to consumers across different markets.
The opening at Fiza by Nexus therefore adds Mangaluru to The Souled Store’s expanding offline retail footprint and gives consumers in coastal Karnataka another opportunity to shop the brand’s collections in-store.
What the New Store Means for Mangaluru’s Retail Market
The opening of The Souled Store at Fiza by Nexus comes as organised retail continues to evolve in Mangaluru.
The entry of specialised fashion and lifestyle brands provides consumers with a wider choice of national and homegrown brands, while established shopping destinations continue to refresh their tenant portfolios to respond to changing consumer preferences.
For Fiza by Nexus, the addition strengthens its fashion offering. For The Souled Store, the new location expands its physical presence into another important market.
The development also highlights the growing role of experience-led retail, where brands use physical stores not only as sales channels but also as spaces for consumers to discover products, collections and brand identities.
About The Souled Store
The Souled Store is a homegrown Indian apparel and lifestyle brand founded in 2013. The brand focuses on pop culture, fashion and self-expression, offering officially licensed merchandise and original designs.
Its product range includes apparel, footwear, bags, accessories and lifestyle products inspired by entertainment, sports and popular culture.
About Fiza by Nexus
Fiza by Nexus is a shopping, dining and entertainment destination in Mangaluru operated by Nexus Select Trust. The property spans approximately 0.7 million sq. ft. and has 150+ stores, according to portfolio information reported as of June 30, 2026.
The mall houses brands across fashion, lifestyle, beauty, food and beverage and entertainment categories.
Where has The Souled Store opened its new store in Mangaluru?
The Souled Store has opened a new store at Fiza by Nexus, Mangaluru, located on Mangaladevi Temple Road in Pandeshwar.
What does The Souled Store sell?
The Souled Store offers apparel, footwear, accessories and lifestyle products, including pop-culture-inspired and officially licensed merchandise, along with original designs.
Is The Souled Store a homegrown Indian brand?
Yes. The Souled Store is a homegrown Indian fashion and lifestyle brand founded in 2013, known for combining pop culture, fashion and self-expression.
What products are available at The Souled Store in Mangaluru?
Customers can explore products such as T-shirts, shirts, hoodies, joggers, sneakers, backpacks, socks, phone covers and other lifestyle accessories, subject to store availability.
Where is Fiza by Nexus located?
Fiza by Nexus is located on Mangaladevi Temple Road in Pandeshwar, Mangaluru, Karnataka.
How many stores does Fiza by Nexus have?
Fiza by Nexus has 150+ stores, according to portfolio information reported as of June 30, 2026.
What makes The Souled Store different from other fashion brands?
The Souled Store combines fashion with pop culture and fandom, offering licensed merchandise and original designs inspired by entertainment, sports, music and other areas of popular culture.
When was The Souled Store founded?
The Souled Store was founded in 2013 and has since expanded from an online-first brand into an omnichannel fashion and lifestyle retailer.
Does The Souled Store have licensed merchandise?
Yes. The brand offers officially licensed merchandise alongside its own original designs across apparel and lifestyle categories.
How many customers has The Souled Store served?
The Souled Store states that it has served more than 6 million customers through its online and offline presence.