Frido has opened its 25th store at Sarath City Mall in Hyderabad, marking a significant milestone in the brand’s offline retail expansion and its efforts to make comfort-focused products more accessible to consumers.
Frido, an Indian comfort, ergonomics and wellness solutions brand, has reached a new retail milestone with the opening of its 25th store at Sarath City Mall, Hyderabad. The company announced the development through its official LinkedIn communication, celebrating the achievement as another step in its growing retail journey.
The new store adds to Frido’s physical retail network and strengthens its presence in Hyderabad, one of India’s major urban consumption and shopping markets.
Frido Reaches 25-Store Retail Milestone
The opening of the Sarath City Mall outlet takes Frido’s retail network to 25 stores, reflecting the brand’s continued focus on expanding its offline footprint.
The milestone also highlights the importance of physical retail for brands operating in the direct-to-consumer (D2C) wellness and comfort category. While online channels enable consumers to discover and purchase products conveniently, physical stores provide opportunities to explore products in person and understand their design and functionality.
Frido’s 25th-store announcement also acknowledged the employees and teams involved in making the expansion possible, reinforcing the role of operational execution and team collaboration in the company’s growth.
Sarath City Mall Adds a Strategic Retail Address in Hyderabad
Frido’s new outlet is located at Sarath City Mall, Hyderabad, a prominent shopping destination in the city. The mall brings together fashion, lifestyle, beauty, food and entertainment brands, attracting shoppers looking for a range of retail experiences.
The location provides Frido with a physical touchpoint in a major commercial and shopping destination, allowing consumers to discover its products while visiting the mall.
The opening is particularly relevant to the growing comfort and wellness retail category, where customers may value the opportunity to examine products before making a purchase.
What Does Frido Offer?
Frido develops products designed to improve everyday comfort, mobility and well-being. Its product portfolio includes solutions for walking, sitting and sleeping, alongside mobility products such as wheelchairs.
According to the brand’s official company profile, its range includes shoe inserts and seat cushions, among other comfort-focused products. The company positions its offerings around helping consumers manage everyday discomfort and improve their daily activities.
Frido’s Omnichannel Retail Expansion
Frido’s 25th-store milestone comes amid the brand’s broader push to strengthen its offline presence alongside its digital business.
In June 2026, an industry report covered Frido’s expansion through 15 experiential stores across Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune. The report described a mix of mall-based and high-street locations, reflecting the brand’s focus on reaching customers through physical retail formats.
The latest store milestone further underscores the importance of combining digital discovery with physical shopping experiences in the comfort and wellness segment.
For brands selling ergonomics and comfort products, an omnichannel approach can help consumers research products online, visit stores to evaluate them and choose solutions that meet their needs.
What Frido’s 25th Store Means for Its Retail Growth
The opening of the Hyderabad outlet represents a measurable step in Frido’s retail journey. Beyond adding another store, the milestone highlights the company’s continued investment in physical customer access.
As consumers become increasingly aware of comfort, mobility and ergonomics, specialist retail formats can provide an additional channel for product discovery and customer engagement.
Frido’s expansion also reflects a wider development in India’s D2C market, where digitally established brands are increasingly exploring physical stores to complement online sales and build closer connections with consumers.
With its 25th store now operational at Sarath City Mall, Hyderabad, Frido has marked another milestone in its offline retail journey. The company’s announcement of “25 stores and counting” signals its intention to continue building on this momentum.
Frequently Asked Questions (FAQs)
How many stores does Frido have after its latest opening?
Frido has announced the opening of its 25th store at Sarath City Mall in Hyderabad.
Where is Frido’s 25th store located?
The new store is located at Sarath City Mall, Hyderabad, Telangana.
What products does Frido offer?
Frido offers comfort, ergonomics and wellness products, including shoe inserts, seat cushions, pillows and mobility solutions.
Why is Frido expanding its offline retail presence?
Physical stores allow customers to explore products in person, understand their features and make informed purchasing decisions, complementing the brand’s online channels.
What does the 25th-store milestone mean for Frido?
The milestone marks continued progress in Frido’s offline retail expansion and strengthens its physical presence in Hyderabad.
Where can customers find Frido products online?
Customers can explore Frido’s product range through its official website: https://myfrido.com/
Which retail category does Frido operate in?
Frido operates in the comfort, ergonomics, mobility and wellness product categories.