PALMONAS has opened its newest retail outlet at Mall of the Emirates in Dubai, marking the Indian demi-fine jewellery brand’s second physical retail location in the UAE and another step in its international expansion journey.
The Dubai launch follows PALMONAS’ international retail debut at Reem Mall in Abu Dhabi, which marked the brand’s first overseas store earlier in 2026. The latest opening extends PALMONAS’ physical presence into Dubai and places its jewellery proposition inside one of the UAE’s prominent shopping destinations.
PALMONAS Opens at Mall of the Emirates, Dubai
The new PALMONAS outlet is located at Mall of the Emirates in Dubai, giving shoppers access to the brand’s contemporary jewellery collections.
The Mall of the Emirates’ official directory currently lists PALMONAS among its stores, confirming the brand’s presence at the destination. The mall is located on Sheikh Zayed Road in Al Barsha, Dubai.
Industry reports describe the new Dubai location as a retail kiosk, making it a compact physical retail format through which PALMONAS can introduce its collections to shoppers in a high-traffic mall environment.
Second UAE Retail Location for PALMONAS
The Mall of the Emirates launch follows PALMONAS’ opening at Reem Mall, Abu Dhabi, in July 2026.
The Abu Dhabi store represented PALMONAS’ first international retail outlet and marked the beginning of its UAE expansion. The company subsequently opened its Dubai location, taking its physical UAE presence to two retail locations. Both locations have been reported as company-operated stores.
This gives PALMONAS an initial retail footprint across Abu Dhabi and Dubai, two of the UAE’s major commercial and shopping markets.
What PALMONAS Offers in Dubai
PALMONAS is positioned around its Demi-fine® jewellery proposition, which is designed to bridge the gap between conventional fashion jewellery and higher-priced fine jewellery.
The brand’s current product portfolio includes:
- Demi-fine jewellery
- 9KT fine gold jewellery
- 925 sterling silver jewellery
- Gold-plated jewellery
- Earrings
- Necklaces
- Bracelets
- Rings
- Mangalsutras
- Men’s jewellery
- Lab-grown diamond jewellery
PALMONAS describes its Demi-fine® proposition as jewellery designed for everyday wear, with an emphasis on contemporary design, quality and accessibility. Its official website currently lists 925 sterling silver, 9KT gold, surgical-grade stainless steel and plated jewellery among its materials and product offerings.
From Indian D2C Brand to International Retailer
The Dubai launch is significant in the context of PALMONAS’ rapid transition from a digitally driven jewellery brand to a growing omnichannel retailer.
Founded in 2022, PALMONAS built its proposition around contemporary everyday jewellery and subsequently expanded its physical store network across Indian cities.
By September 2026, PALMONAS had crossed the 101-store milestone, with its retail network spanning more than 35 cities and two countries. The brand had also added 26 stores in a 60-day period, according to its recent expansion communication.
The UAE expansion adds an international dimension to that retail rollout.
PALMONAS’ Rapid Store Expansion
PALMONAS’ recent retail growth has been particularly notable for its pace.
The brand’s store network progressed through several milestones, moving from 57 stores to 61, then 75+ and subsequently crossing 100 stores.
The company reported reaching 101+ stores across two countries and 35+ cities, while adding 26 stores in approximately 60 days.
The expansion has included major metropolitan markets as well as Tier 2 and emerging Tier 3 cities in India, alongside its international entry into the UAE.
The Dubai store therefore comes at a time when PALMONAS is simultaneously expanding its domestic physical footprint and testing its retail proposition in overseas markets.
Shraddha Kapoor and the PALMONAS Brand
PALMONAS has also received significant consumer visibility through its association with Shraddha Kapoor, who joined the company as a co-founder.
The brand’s official website describes the partnership with Shraddha Kapoor as an important part of the company’s evolution and positioning.
PALMONAS was founded by Pallavi Mohadikar and Dr Amol Patwari, with Shraddha Kapoor subsequently joining as co-founder.
Pallavi Mohadikar is the company’s Founder and CEO and has been closely associated with the brand’s international expansion strategy. At the opening of the Dubai location, she said the company was looking to strengthen its UAE presence and bring its jewellery to more customers across the region.
PALMONAS and the UAE Jewellery Market
The UAE represents an important international market for jewellery and fashion brands because of its established mall ecosystem, international consumer base and strong retail infrastructure.
For PALMONAS, the UAE expansion also provides a physical channel for presenting its everyday jewellery proposition to consumers outside India.
The company’s first international store at Reem Mall was followed by the Mall of the Emirates location, creating a two-city UAE presence across Abu Dhabi and Dubai.
The strategy also complements PALMONAS’ existing international online reach. The company’s official website says it ships to more than 200 countries.
Funding Supports PALMONAS’ Retail Expansion
PALMONAS’ rapid retail expansion has been accompanied by significant funding.
According to funding data compiled by Inc42, PALMONAS raised a $40 million Series B round in March 2026, following its Series A funding rounds in 2025. The latest funding brought the company’s reported total funding across three rounds to approximately $52.83 million.
The capital has supported the company’s growth and retail expansion strategy, with physical stores becoming an increasingly important part of PALMONAS’ business model.
Why the Dubai Store Matters for PALMONAS
The Mall of the Emirates opening represents more than another store addition.
It gives PALMONAS a physical presence in Dubai following its entry into Abu Dhabi and provides the brand with another international retail touchpoint.
For a jewellery company that originated as a digitally focused brand, the move into established global shopping destinations reflects the increasing role of offline retail in building product discovery, customer experience and brand visibility.
The Dubai launch also allows PALMONAS to present its Demi-fine® proposition alongside its broader jewellery portfolio, including 9KT fine gold and 925 sterling silver collections.
PALMONAS Mall of the Emirates Store: Key Highlights
| Detail | Information |
| Brand | PALMONAS |
| Category | Demi-fine Jewellery |
| New Location | Mall of the Emirates |
| City | Dubai |
| Country | United Arab Emirates |
| Store Format | Retail kiosk |
| UAE Position | Second retail location |
| First UAE Location | Reem Mall, Abu Dhabi |
| Key Collections | Demi-fine®, 9KT Fine Gold, 925 Sterling Silver |
| Founded | 2022 |
| Founder & CEO | Pallavi Mohadikar |
| Co-Founder | Dr Amol Patwari |
| Co-Founder | Shraddha Kapoor |
PALMONAS Dubai Store: What Comes Next?
With its latest opening at Mall of the Emirates, PALMONAS now has physical retail locations in both Dubai and Abu Dhabi.
The move comes shortly after the brand crossed the 100-store milestone and demonstrates how quickly PALMONAS is extending its retail network beyond India.
Its next phase will likely be closely watched as the brand continues developing its international presence while simultaneously expanding across Indian metros, Tier 2 markets and emerging retail destinations.
For PALMONAS, the Mall of the Emirates launch represents another milestone in taking an Indian-born demi-fine jewellery proposition into international retail markets.
Frequently Asked Questions
Is PALMONAS now available in Dubai?
Yes. PALMONAS has opened a new retail outlet at Mall of the Emirates in Dubai, UAE. The mall’s official directory lists PALMONAS among its stores.
Where is the new PALMONAS store in Dubai?
The new PALMONAS outlet is located at Mall of the Emirates, Dubai, on Sheikh Zayed Road in Al Barsha. Industry reports describe the location as a retail kiosk.
Is the PALMONAS Dubai store its first international store?
No. PALMONAS’ first international retail store opened at Reem Mall in Abu Dhabi. The Mall of the Emirates outlet is the brand’s second UAE retail location.
What jewellery does PALMONAS sell?
PALMONAS focuses on Demi-fine® jewellery and also offers 9KT fine gold, 925 sterling silver and other jewellery collections. Its portfolio includes earrings, necklaces, bracelets, rings, mangalsutras and men’s jewellery.
Who founded PALMONAS?
PALMONAS was founded by Pallavi Mohadikar and Dr Amol Patwari in 2022. Shraddha Kapoor later joined the company as a co-founder.
How many PALMONAS stores are there?
PALMONAS crossed 101+ stores across two countries and 35+ cities in September 2026, according to the brand’s recent retail expansion milestone.
Has PALMONAS raised funding?
Yes. PALMONAS raised a reported $40 million Series B round in March 2026, following funding rounds in 2025.