Mia by Tanishq has expanded its retail footprint in Chhattisgarh with the launch of a new store in Raigarh, bringing the contemporary fine-jewellery brand closer to customers in one of the state’s emerging urban markets.
The Raigarh launch marks another step in Mia by Tanishq’s ongoing strategy of strengthening its physical retail network and making modern, lightweight and versatile fine jewellery more accessible beyond India’s largest metros.
The announcement was shared by the team associated with the launch, describing the new Raigarh store as a milestone in bringing modern fine jewellery closer to customers.
The opening also comes at a time when Mia by Tanishq is rapidly scaling its nationwide retail presence. The brand crossed its 275th exclusive store in March 2026, while Titan Company’s FY2025-26 annual report states that Mia expanded to 292 stores across more than 100 towns, in addition to being retailed through more than 500 Tanishq stores.
Mia by Tanishq Opens New Store in Raigarh
The latest store brings Mia by Tanishq’s proposition of contemporary fine jewellery to Raigarh, Chhattisgarh.
While the launch announcement confirms the Raigarh opening, Mia’s official store locator does not yet appear to surface a dedicated Raigarh listing in its publicly indexed results. A third-party business listing, however, associates Mia by Tanishq with Rukmani Vihar, Raigarh. The exact unit number and opening-day timings should therefore be confirmed through Mia’s official store locator before publication as a definitive address.
For customers, the launch provides a new local destination to explore Mia’s range of modern jewellery rather than relying exclusively on larger regional jewellery markets.
Mia by Tanishq: A Modern Fine Jewellery Brand from Titan
Mia by Tanishq is the contemporary fine-jewellery brand from Titan Company, created under the heritage of Tanishq.
Titan describes Mia as a brand designed for women who express their individuality through jewellery, with collections spanning minimal, trendy, glamorous and bold designs. The brand positions its jewellery as versatile enough to move from day to night and across different occasions.
Mia’s positioning is particularly relevant to India’s changing jewellery consumption patterns, where consumers increasingly look for jewellery that can be worn regularly rather than reserved only for weddings and major celebrations.
The brand’s portfolio includes gold, diamond, silver and gemstone jewellery, with products across categories such as:
- Rings
- Earrings
- Pendants
- Neckwear
- Bracelets
- Mangalsutras
- Gold jewellery
- Diamond jewellery
- Silver jewellery
- Gemstone jewellery
The 275th-store launch in Bengaluru earlier this year highlighted a similar assortment, including rings, earrings, bracelets, pendants, neckwear and mangalsutras crafted in gold, diamonds, silver and coloured gemstones.
Raigarh Adds Another Tier-2 Market to Mia’s Retail Strategy
The Raigarh expansion is significant because it reinforces Mia’s movement beyond the country’s biggest metropolitan markets.
Titan’s FY2025-26 annual report says Mia expanded to 292 stores across 100+ towns, demonstrating the brand’s focus on geographic expansion alongside its store network growth.
This strategy allows Mia to reach customers in cities where demand for branded, organised fine jewellery is growing but where consumers may previously have had fewer choices.
Raigarh is an important commercial centre in northern Chhattisgarh, with an economy historically linked to industrial activity, manufacturing and the broader regional business ecosystem.
For a jewellery retailer, establishing a branded store in such markets can help bridge the gap between large-city retail and emerging-city consumption.
Why Mia Is Expanding Beyond Major Metros
India’s jewellery market is undergoing a significant shift.
Consumers are increasingly looking for:
Everyday jewellery:
Lightweight pieces suitable for work, casual occasions and regular styling.
Contemporary designs:
Jewellery that fits modern wardrobes rather than only traditional occasions.
Branded retail:
Customers increasingly value transparency, quality assurance and consistent service.
Omnichannel convenience:
The ability to discover products online and experience them physically in a store.
Mia’s retail strategy is designed around this evolving customer.
The brand’s official positioning describes its designs as practical, versatile and suitable for different occasions, while Titan’s latest annual report identifies network expansion and innovative products as important drivers of Mia’s growth. (Titan Company)
Mia by Tanishq Has Built a Large Retail Network
Mia’s expansion has accelerated significantly over the past few years.
In March 2026, the brand celebrated the opening of its 275th store in Kammanahalli, Bengaluru. The 1,200-sq.-ft. outlet was positioned as a contemporary jewellery destination and featured gold, diamond, silver and coloured gemstone products.
Titan’s FY2025-26 annual report subsequently reported that Mia had expanded to 292 stores across more than 100 towns.
The brand is also available through 500+ Tanishq stores, giving Mia access to an even larger physical retail network beyond its standalone outlets.
This dual-format approach gives the brand two important routes to consumers:
Standalone Mia stores + Mia collections inside Tanishq stores
That significantly increases the number of markets in which customers can experience the brand.
Mia’s Digital and Omnichannel Presence
Mia’s retail expansion is not limited to physical stores.
The brand operates its own e-commerce website and app and is also available through platforms including Tata Neu, Amazon and Flipkart, according to Titan’s brand information.
Mia’s official store locator also allows customers to search for nearby stores and book appointments, supporting the connection between digital discovery and physical retail.
This creates an increasingly important omnichannel journey:
Discover online → Explore designs → Visit store → Try jewellery → Purchase → Return online
For fine jewellery, the physical component remains particularly valuable because consumers often want to see the scale, finish and appearance of a piece before making a purchase.
Sustainability and Product Philosophy
Mia’s positioning also incorporates sustainability.
Titan says Mia uses 100% recycled gold in its jewellery and works with natural diamonds and gemstones, including recycling some of those materials. The brand also offers a lifetime 100% buyback option according to Titan’s Mia brand page.
The brand’s sustainability positioning complements its contemporary identity, particularly among younger consumers who increasingly consider the sourcing and lifecycle of products when making premium purchases.
Titan’s Jewellery Business Continues to Expand
Mia’s Raigarh launch is part of a much larger jewellery expansion strategy at Titan Company.
Titan operates a portfolio that includes Tanishq, Mia by Tanishq, Zoya and CaratLane, covering different consumer segments within jewellery.
Titan’s FY2025-26 annual report says its jewellery business generated ₹61,148 crore in revenue, excluding bullion sales, representing 31% growth. The report also notes that Mia crossed the ₹2,000 crore revenue milestone during the year, with topline growth of more than 67%.
That performance provides important context for Mia’s aggressive store rollout.
The brand is not simply increasing store numbers; it is expanding a business that has become a significant contributor within Titan’s jewellery portfolio.
Mia’s Appeal to Younger Jewellery Consumers
One of Mia’s key differentiators is its focus on contemporary jewellery.
Titan positions the brand around bold, modern and chic precious jewellery, while its LinkedIn profile describes the assortment as international, unique and versatile, covering 14KT, 18KT and 22KT gold, diamonds and silver.
This gives Mia a distinct positioning within Titan’s jewellery portfolio.
While Tanishq continues to operate as Titan’s flagship jewellery brand, Mia is designed around a more contemporary and fashion-led consumer proposition.
That positioning is particularly relevant as younger Indian consumers increasingly purchase jewellery for self-expression, workwear, gifting and everyday fashion, rather than exclusively for traditional milestones.
What the Raigarh Store Means for Chhattisgarh
The new Raigarh store further strengthens Mia’s presence in Chhattisgarh.
The brand already has a presence in Raipur, including a Mia by Tanishq location at Magneto Mall.
Adding Raigarh gives Mia another important market in the state and broadens its geographic reach beyond the state capital.
For customers in Raigarh, the opening potentially reduces the need to travel to larger cities to access a national fine-jewellery brand.
For Mia, it provides an opportunity to establish stronger local customer relationships in an emerging market.
Mia by Tanishq Retail Expansion: Key Numbers
| Metric | Details |
| Brand | Mia by Tanishq |
| Parent company | Titan Company Limited |
| New market | Raigarh, Chhattisgarh |
| Latest launch | New Mia by Tanishq store in Raigarh |
| Exclusive stores | 292 across 100+ towns in FY2025-26 |
| Recent milestone | 275th store opened in Bengaluru in March 2026 |
| Tanishq network | Mia also retailed through 500+ Tanishq stores |
| Category | Fine jewellery |
| Key products | Gold, diamonds, silver, gemstones |
| Brand positioning | Contemporary, versatile, everyday fine jewellery |
| Founded | 2010 |
| Digital presence | Website and app |
| International marketplace availability | Tata Neu, Amazon, Flipkart |
The 292-store figure comes from Titan’s FY2025-26 annual report, while the 275th-store milestone was reached in March 2026.
Conclusion
Mia by Tanishq’s new Raigarh store marks another step in Titan’s strategy of taking contemporary fine jewellery deeper into India’s growing city markets.
The launch comes against the backdrop of strong expansion for Mia. The brand moved from its 275th-store milestone in Bengaluru in March 2026 to a network of 292 stores across 100+ towns during FY2025-26, while also leveraging the wider Tanishq network of 500+ stores.
For Raigarh, the opening adds another organised fine-jewellery destination to the city’s retail landscape.
For Mia, it represents something larger: the continued shift from metro-led jewellery retail toward a broader national network serving India’s emerging cities.
As Titan continues to expand its jewellery portfolio, Mia’s combination of contemporary design, everyday wearability and an increasingly dense physical network could make it an important growth engine in India’s modern fine-jewellery market.
Raigarh is the latest chapter in that expansion story—and Mia’s retail journey continues.
For more Indian jewellery and retail expansion news, visit Retail Newsline India.
Frequently Asked Questions
Is Mia by Tanishq opening a store in Raigarh?
Yes. Mia by Tanishq has announced the launch of a new store in Raigarh, Chhattisgarh, strengthening its retail presence in the state.
Who owns Mia by Tanishq?
Mia by Tanishq is a fine-jewellery brand from Titan Company Limited, operating under the Tanishq jewellery portfolio.
How many Mia by Tanishq stores are there?
Titan’s FY2025-26 annual report states that Mia expanded to 292 stores across more than 100 towns. The brand also sells through more than 500 Tanishq stores.
What jewellery does Mia by Tanishq sell?
Mia offers contemporary fine jewellery across gold, diamonds, silver and gemstones, including rings, earrings, pendants, bracelets, neckwear and mangalsutras.
Is Mia by Tanishq available in other Chhattisgarh cities?
Yes. Mia has an established presence in Raipur, including a store at Magneto Mall. The Raigarh opening expands its physical presence within Chhattisgarh.
When was Mia by Tanishq launched?
Titan’s heritage information identifies 2010 as the launch year of Mia by Tanishq, originally positioned around fine, urban-chic jewellery for working women.