Mayavé Jewellery has opened its fourth store at Pacific Mall Netaji Subhash Place (NSP), Pitampura, Delhi, expanding the young jewellery brand’s growing offline retail footprint in the Delhi-NCR market.
The new store marks another significant step for Mayavé, which has been rapidly building its physical retail presence since launching its first store. The brand’s latest location brings its lab-grown diamond jewellery collections and distinctive design-led retail experience to shoppers in North Delhi.
Mayavé Expands to Its 4th Store
The new Mayavé Jewellery store at Pacific Mall NSP, Pitampura becomes the brand’s fourth physical retail location.
Mayavé’s official store locator currently lists its stores across Delhi-NCR, including Noida, Gurugram, Dwarka and NSP Pitampura, along with locations in Pune and other upcoming markets.
The rapid pace of store openings highlights Mayavé’s retail-first approach to building a new-age jewellery brand.
The Pitampura store is located at:
Mayavé Jewellery – NSP Pitampura
Pacific Mall, NSP Metro Station
Pitampura, New Delhi, Delhi – 110034
A Jewellery Store Built Around Choice
Mayavé is positioning its retail experience differently from the traditional jewellery-counter model.
Rather than directing customers toward a limited set of conventional designs, the brand puts emphasis on choice, discovery and individual expression.
The Mayavé retail experience features 40+ unique and exclusive diamond shapes, giving customers the opportunity to explore silhouettes beyond conventional round, pear and emerald-cut diamonds.
Among the distinctive shapes associated with the brand are Kite, Hexagon and Lozenge, alongside more familiar diamond cuts.
This design-led approach is intended to make the jewellery selection process more personal, allowing customers to identify the shape and design that best reflects their individual style.
40+ Diamond Shapes Under One Retail Experience
One of Mayavé’s key differentiators is its focus on diamond shapes.
The brand’s collections include jewellery featuring a wide range of cuts and silhouettes, with its product catalogue spanning rings, pendants, necklaces, earrings, cufflinks, brooches, bracelets and bangles.
Mayavé also features distinctive designs using shapes such as hexagon and lozenge cuts, demonstrating its focus on geometry and contemporary jewellery design.
The brand’s product philosophy extends beyond traditional jewellery aesthetics, with collections designed around distinctive forms and contemporary interpretations of diamond jewellery.
Mayavé’s Lab-Grown Diamond Positioning
Mayavé operates in the lab-grown diamond jewellery segment, combining contemporary jewellery design with lab-grown diamonds.
The brand states that its jewellery is IGI certified and highlights its focus on craftsmanship, signature cuts and conscious luxury.
Its official website describes Mayavé as a jewellery brand focused on designs with international sensibilities for the modern Indian consumer.
The brand’s product portfolio includes both everyday and high-jewellery designs, with jewellery available across multiple categories and metal purities.
Mayavé also highlights sustainability within its manufacturing philosophy. Individual product pages state that the brand’s diamond jewellery is powered by renewable energy from creation through craft.
Why the Pacific Mall NSP Location Matters
The new Mayavé store is located at Pacific Mall Netaji Subhash Place in Pitampura, a prominent shopping destination in North Delhi.
Pacific Mall NSP’s current brand directory lists Mayavé within its jewellery portfolio alongside established jewellery and lifestyle brands.
The addition gives Mayavé access to an established mall environment and brings its contemporary lab-grown diamond proposition closer to consumers in Pitampura and surrounding parts of Delhi.
For the mall, Mayavé adds another jewellery-focused offering to its existing retail mix, strengthening the destination’s fashion, lifestyle and jewellery portfolio.
From Noida to Delhi-NCR and Beyond
Mayavé’s physical expansion has moved quickly.
The brand’s earlier stores included Noida and Gurugram, followed by its Dwarka, Sector 11 store, which marked its third store and first location in the capital. A recent Mayavé leadership post described the Dwarka opening as the brand’s third store and highlighted its offering of 40+ exclusive diamond shapes.
The Pitampura opening now takes the company’s store count to four, according to the brand’s latest announcement.
Mayavé’s official store locator indicates that its broader expansion is continuing, with stores currently listed in Noida, Gurugram, Dwarka, NSP Pitampura and Pune, alongside upcoming locations such as Central Ikon, Noida, and Pacific Mall Jaipur.
This indicates that the brand’s retail strategy is moving beyond an initial Delhi-NCR launch cluster toward a wider multi-city footprint.
Experience-Led Retail at the Centre
Mayavé’s store strategy reflects a broader shift in jewellery retail, where the physical store is increasingly being used as an experience and trust-building platform.
For high-consideration products such as diamond jewellery, consumers often want to physically examine designs, understand the craftsmanship and interact with advisors before making a purchase.
Mayavé’s leadership has previously described its strategy as deliberately physical-store-led, arguing that trust in the lab-grown diamond category is built through an in-person experience rather than relying solely on digital discovery.
The brand also promotes a “Selling Ceremony” concept, where the purchase experience extends beyond simply completing a transaction.
What the New Mayavé Store Means for Indian Jewellery Retail
The Pitampura opening comes at a time when India’s jewellery market is seeing increasing interest in contemporary designs, lab-grown diamonds and experience-led retail formats.
Mayavé is attempting to differentiate itself through a combination of:
- Lab-grown diamond jewellery
- 40+ distinctive diamond shapes
- Contemporary and international design sensibilities
- Physical retail experiences
- IGI-certified jewellery
- High-jewellery and everyday jewellery collections
- A digital shopping platform alongside its stores
- Experience-focused customer service
The company’s growing store network suggests that physical retail remains central to its strategy despite the continued importance of digital commerce.
Mayavé Jewellery Store Expansion: Key Details
| Particular | Details |
| Brand | Mayavé Jewellery |
| New Store | 4th store |
| Location | Pacific Mall NSP, Pitampura, Delhi |
| Mall | Pacific Mall Netaji Subhash Place |
| Category | Jewellery |
| Core Offering | Lab-grown diamond jewellery |
| Design Proposition | 40+ diamond shapes |
| Store Status | Now Open |
| Store Timings | 11:00 AM – 9:30 PM |
| Website | Mayavé Jewellery |
The Bigger Retail Expansion Story
The opening of Mayavé’s fourth store demonstrates how emerging jewellery brands are increasingly using physical retail as a core growth channel.
For Mayavé, the strategy is not simply about adding store locations. It is about creating a retail environment where consumers can explore a broader range of diamond shapes and discover designs according to their personal preferences.
With its latest opening at Pacific Mall NSP Pitampura and additional locations already appearing on its store roadmap, Mayavé is positioning itself for a broader presence in India’s evolving contemporary jewellery market.
The fourth store is another milestone in that journey—and signals that Mayavé’s offline expansion is only beginning.
Conclusion
Mayavé Jewellery’s fourth store at Pacific Mall NSP Pitampura marks another important milestone in the brand’s rapid retail expansion.
With its focus on lab-grown diamonds, 40+ distinctive shapes and an experience-led approach to jewellery shopping, Mayavé is building a differentiated proposition in India’s contemporary jewellery market.
As the brand continues expanding its store network across Delhi-NCR and into new markets, its latest Pitampura opening represents another step toward building a larger national retail presence.
Frequently Asked Questions (FAQs)
What is Mayavé Jewellery?
Mayavé Jewellery is an Indian jewellery brand focused on lab-grown diamond jewellery, contemporary designs and distinctive diamond shapes.
Where has Mayavé opened its fourth store?
Mayavé has opened its fourth store at Pacific Mall Netaji Subhash Place (NSP), Pitampura, Delhi.
How many stores does Mayavé Jewellery have?
The latest opening at Pacific Mall NSP Pitampura marks Mayavé’s fourth store, according to the brand’s announcement.
What makes Mayavé Jewellery different?
Mayavé focuses on contemporary lab-grown diamond jewellery and offers customers access to 40+ diamond shapes, including distinctive designs such as Kite, Hexagon and Lozenge.
Does Mayavé sell lab-grown diamonds?
Yes. Mayavé’s jewellery collections are centred on lab-grown diamonds, with the brand highlighting IGI certification and conscious luxury.
Where can customers find Mayavé Jewellery?
Mayavé currently has stores across locations including Noida, Gurugram, Dwarka, NSP Pitampura and Pune, according to its official store locator.
What are the timings of the Mayavé NSP Pitampura store?
The official Mayavé store locator lists the NSP Pitampura store as open from 11:00 AM to 9:30 PM.