Chennai, October 1, 2026: Jewellery brand BlueStone has expanded its retail presence in Chennai with a new store at The Marina Mall, located on Old Mahabalipuram Road (OMR), Egattur. The new store is strategically positioned opposite Lifestyle, adding another prominent jewellery brand to the mall’s growing retail mix.
The addition strengthens The Marina Mall’s jewellery and lifestyle offering and gives shoppers another destination to explore contemporary gold, diamond and other fine-jewellery collections.
According to the announcement, the new BlueStone store joins an existing jewellery-focused brand mix at the mall that includes Mia by Tanishq, GIVA, Vendi, Evaglow by AVR, Palmonas, Kushals and Peora.
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BlueStone Adds to Its Growing Chennai Retail Network
The Marina Mall location adds another physical touchpoint for BlueStone customers in Chennai. BlueStone’s official store locator currently lists 373 stores across India and multiple locations in Chennai, including stores at VR Chennai, Cathedral Road, Velachery, Express Avenue, Chrompet, Adyar, T. Nagar, Phoenix Marketcity and other locations.
BlueStone was established in 2011 and describes itself as a digital-first, direct-to-consumer jewellery brand with an omnichannel retail model. The company offers gold, diamond, platinum and studded jewellery through its digital platforms as well as its physical retail network.
The brand says it offers more than 8,000 unique designs, combining digital discovery with physical-store shopping.
The expansion comes as BlueStone continues to increase its physical retail footprint across India. Reuters reported in July 2026 that the company was targeting significant store expansion through fiscal 2030, alongside a broader move to increase its presence beyond shopping malls.
The Marina Mall Strengthens Its Jewellery and Lifestyle Mix
BlueStone’s arrival further broadens the retail proposition at The Marina Mall, a mixed-use shopping destination located at 13/1A, Egattur Village, Old Mahabalipuram Road, Chennai.
The mall says it accommodates 150+ brands in its shopping area along with more than 25 food outlets. Its location on OMR places it within a major residential and IT/ITES catchment in Chennai.
The Marina Mall’s existing retail portfolio spans fashion, beauty, electronics, food, entertainment and jewellery. Its official shopping directory currently lists brands such as Peora and Kushals, while other brand locations at the mall include Palmonas.
This broader brand ecosystem positions the mall as a destination where consumers can combine jewellery shopping with fashion, beauty, dining and entertainment.
A Stronger Jewellery Destination for Chennai Shoppers
The arrival of BlueStone adds another contemporary jewellery option to The Marina Mall’s existing assortment.
The jewellery category at the mall already includes brands catering to different consumer preferences and price points. With BlueStone joining the mix, shoppers can access another established jewellery brand within the same retail destination.
BlueStone’s Chennai catalogue currently features thousands of jewellery designs across categories including rings, earrings, pendants, necklaces, bangles and bracelets, with gold, diamond and other jewellery options.
For consumers shopping for contemporary jewellery, the new Marina Mall location provides an additional physical destination to explore BlueStone’s collections alongside the brand’s existing Chennai stores.
BlueStone’s Omnichannel Retail Strategy
BlueStone’s expansion also reflects the continued importance of combining digital and physical retail in India’s jewellery market.
The company describes its business model as omnichannel, allowing customers to discover jewellery digitally and then engage with the brand through physical stores. Its official platform currently provides store discovery across numerous Indian cities, including Chennai.
For jewellery retailers, physical stores remain important for customers who want to examine designs, understand product details and interact with jewellery consultants before making a purchase.
BlueStone’s official store information highlights services such as jewellery consultation, customization options and certified jewellery, alongside its online shopping experience.
The Marina Mall Continues to Expand Its Brand Mix
The addition of BlueStone comes as The Marina Mall continues to build its mix of national and specialised retail brands.
Located on OMR, the mall describes itself as a mixed-use shopping and leisure destination serving the surrounding residential and business catchments. Its retail portfolio covers apparel, jewellery, beauty, electronics, home, dining and entertainment.
The mall’s existing jewellery offering includes brands such as Peora and Kushals, while Palmonas also operates a store at the property.
With BlueStone now joining the jewellery lineup, the mall adds another recognised name to a category that is becoming increasingly important within India’s organised retail landscape.
BlueStone Store at The Marina Mall, Chennai: Key Details
| Detail | Information |
|---|---|
| Brand | BlueStone |
| Location | The Marina Mall, Chennai |
| Area | Old Mahabalipuram Road (OMR), Egattur |
| Positioning | Opposite Lifestyle, according to the announcement |
| Category | Jewellery |
| Mall Address | 13/1A, Egattur Village, Old Mahabalipuram Road, Chennai – 603103 |
| Mall Timings | 10:00 AM – 10:00 PM |
| Mall | The Marina Mall |
| Brand Type | Fine jewellery / omnichannel jewellery retailer |
The Marina Mall’s official website lists the mall address as 13/1A, Egattur Village, Old Mahabalipuram Road, Chennai–603103 and states mall timings of 10 AM to 10 PM.
What BlueStone’s Marina Mall Store Means for Chennai Retail
The new BlueStone store adds to the growing organised jewellery presence in Chennai and strengthens The Marina Mall’s positioning as a multi-category retail destination.
For BlueStone, the store adds another physical location within Chennai’s expanding OMR retail corridor. For The Marina Mall, it brings another established jewellery brand into its tenant mix, complementing its existing portfolio of jewellery, fashion and lifestyle retailers.
As jewellery shopping increasingly combines digital discovery with physical store experiences, locations such as the new BlueStone store at The Marina Mall provide brands with an opportunity to engage customers across both channels.
The addition of BlueStone marks another step in the evolution of The Marina Mall’s jewellery and lifestyle offering, giving Chennai shoppers another reason to visit, explore and shop.
FAQs
1. Has BlueStone opened a new store in Chennai?
Yes. BlueStone has added a new store at The Marina Mall, Chennai, expanding its retail presence in the city.
2. Where is the new BlueStone store located?
The new BlueStone store is located at The Marina Mall, Egattur, Old Mahabalipuram Road (OMR), Chennai, positioned opposite Lifestyle.
3. Which mall has the new BlueStone store in Chennai?
The new outlet is located at The Marina Mall, a shopping and lifestyle destination on Chennai’s OMR.
4. What type of products does BlueStone sell?
BlueStone offers jewellery across categories such as rings, earrings, pendants, necklaces, bracelets, bangles and other gold and diamond jewellery.
5. Which other jewellery brands are available at The Marina Mall?
The Marina Mall’s jewellery and lifestyle mix includes brands such as Mia by Tanishq, GIVA, Vendi, Evaglow by AVR, Palmonas, Kushals and Peora, in addition to the new BlueStone store.
6. Is BlueStone already present in Chennai?
Yes. BlueStone has multiple stores across Chennai, and the new Marina Mall location adds another physical retail touchpoint for customers in the city.
7. Why is the BlueStone store at Marina Mall significant for Chennai retail?
The new store adds another established jewellery brand to The Marina Mall’s retail mix and expands the range of jewellery shopping options available to customers on Chennai’s OMR corridor.
8. What is the address of The Marina Mall Chennai?
The Marina Mall is located at 13/1A, Egattur Village, Old Mahabalipuram Road, Chennai – 603103.
9. What are the timings of The Marina Mall Chennai?
The Marina Mall operates from 10:00 AM to 10:00 PM, according to the mall’s official information.
10. Does BlueStone have an omnichannel retail presence?
Yes. BlueStone operates through both online and physical retail channels, allowing customers to discover and purchase jewellery digitally as well as through its stores.
11. How does the new BlueStone store add to The Marina Mall’s retail offering?
The store strengthens the mall’s jewellery and lifestyle category, giving visitors another established jewellery brand to explore alongside the mall’s existing jewellery retailers.
12. Where can customers find BlueStone stores in Chennai?
BlueStone operates stores at multiple locations across Chennai. Customers can use the brand’s official store locator to find individual outlets and their current details.