Surat-based textile player Ajmera Fashion Ltd is accelerating its retail ambitions, aiming to expand its store network to over 400 outlets by March 2027, up from around 250 currently.
The move reflects the company’s growing focus on value-driven retail markets, particularly across Tier-2 and Tier-3 cities, where demand for affordable fashion continues to rise.
Aggressive Retail Expansion Strategy
Ajmera Fashion Ltd has built a strong retail footprint across India, with a significant concentration in North and East markets.
Current Store Distribution:
- Bihar – 59 stores
- Uttar Pradesh – 49 stores
- Maharashtra – 20 stores
- Madhya Pradesh – 17 stores
- Gujarat – 12 stores
- Jharkhand – 11 stores
- Odisha – 9 stores
- Andhra Pradesh & Telangana – 7 each
- West Bengal – 7 stores
- Haryana & Chhattisgarh – 6 each
- Rajasthan & Uttarakhand – 4 each
- Karnataka & Punjab – 2 each
- Jammu & Kashmir, Kerala, Tamil Nadu – 1 each
This distribution highlights the brand’s strong penetration in value-conscious markets, while also signaling untapped opportunities in southern and metro regions.
Retail Formats Driving Growth
The company’s expansion will be powered by its focused retail formats:
👗 Ajmera Trends
Offers a wide range of apparel, including:
- Sarees
- Suits
- Lehengas
- Ethnic wear for women
Little Wings
A kidswear-focused brand catering to:
- Age group: 0–15 years
- Affordable and functional clothing
These formats enable Ajmera Fashion to target multiple consumer segments while maintaining a strong value proposition.
International Expansion Plans
Beyond domestic growth, Ajmera Fashion Ltd is also strengthening its international footprint.
- Already present in Nepal
- Planning to launch Little Wings in the Nepalese market
This marks the company’s intent to scale beyond India and tap into emerging global markets.
Manufacturing Strength and Supply Network
Ajmera Fashion is among the largest textile manufacturers in Surat, producing a wide range of products:
- Sarees, kurtis, suits, dupattas
- Lehenga-chunari sets
- Men’s wear
- Girls’ tops
Key Operational Highlights:
- Production Capacity: ~1 million garments per month
- Distribution Network: 50,000+ retailers, wholesalers, and traders
- Exports: Presence in 30+ countries
This strong backend gives the company a scalable foundation for retail expansion.
Financial Growth Trajectory
The company is witnessing steady financial growth:
Revenue
- FY25: ~₹147 crore
- FY26 (Projected): ~₹200 crore
Profit After Tax
- FY25: ~₹7 crore
- FY26 (Projected): ₹10–11 crore
This growth reflects improving operational efficiency and market demand.
IPO and Pre-IPO Plans
Ahead of its planned IPO, Ajmera Fashion Ltd is exploring a pre-IPO private placement.
Key Highlights:
- Expected valuation: ~₹300 crore
- Equity offering: ~5%
- Objective: Strengthen capital base for expansion
This move signals the company’s readiness to enter public markets and scale further.
Strategic Focus: Value Retail Leadership
Ajmera Fashion’s growth strategy is built on:
- Deep penetration in Tier-2 and Tier-3 markets
- Affordable fashion positioning
- Strong manufacturing backbone
- Multi-format retail expansion
This aligns with broader trends in India’s retail sector, where value-driven brands are gaining momentum.
Outlook: Scaling to 400+ Stores
With a clear roadmap and strong operational foundation, Ajmera Fashion Ltd is well-positioned to achieve its 400+ store target by FY27.
Future growth will likely be driven by:
- Expansion into underserved regions
- Strengthening kidswear segment
- International market entry
- Capital infusion via IPO
Conclusion
Ajmera Fashion’s expansion plan reflects a focused and scalable retail strategy rooted in affordability and reach.As it moves towards 400+ stores, the company is not just expanding its footprint—it is building a pan-India value fashion network backed by manufacturing strength and financial discipline.
Frequently Asked Questions (FAQs)
1. What is Ajmera Fashion Ltd?
Ajmera Fashion Ltd is a Surat-based textile manufacturer and retail brand offering apparel across categories including ethnic wear and kidswear.
2. How many stores does Ajmera Fashion plan to open?
The company plans to expand to over 400 stores by March 2027.
3. What are Ajmera Fashion’s main retail brands?
Its key retail formats include Ajmera Trends and Little Wings.
4. What is Ajmera Fashion’s revenue projection?
The company expects revenue of around ₹200 crore in FY26.
5. Is Ajmera Fashion planning an IPO?
Yes, the company is preparing for an IPO and exploring a pre-IPO private placement.