MUMUSO has opened its third store in Siliguri at City Centre Siliguri, strengthening its retail presence in one of North Bengal’s key shopping markets. The new outlet is now operational at City Centre, Uttorayon, giving local shoppers another destination to explore MUMUSO’s range of affordable lifestyle, fashion, beauty, home and everyday utility products.
The latest launch marks another step in MUMUSO India’s ongoing retail expansion strategy and further strengthens the brand’s presence in Siliguri. The opening was announced through MUMUSO-linked activity, with the company highlighting the new outlet as its 3rd store in Siliguri.
MUMUSO Opens Third Store in Siliguri
MUMUSO’s new Siliguri outlet is located at City Centre Siliguri, a major multi-utility retail and entertainment destination in the Uttorayon area.
The launch gives MUMUSO three stores in the Siliguri market and adds another retail touchpoint for consumers looking for affordable lifestyle and everyday products.
The City Centre Siliguri location is part of MUMUSO’s broader expansion across East and Northeast India, with the brand also working on strengthening its presence in markets such as Kolkata, Shillong and Guwahati.
New MUMUSO Store Location in Siliguri
MUMUSO – City Centre Siliguri
Location: City Centre, Uttorayon, Matigara, Siliguri, West Bengal
City Centre Siliguri is part of the Uttorayon development and is positioned as a multi-utility commercial destination featuring shopping, entertainment, food and other consumer-oriented facilities.
The destination includes retail outlets, a multiplex, food court, entertainment facilities, gaming, office space and banquet facilities, making it an established consumer destination in the city.
The retail complex is located within Uttorayon, a large integrated township in Siliguri with residential and commercial components.
What MUMUSO Brings to Siliguri Consumers
MUMUSO operates in the lifestyle retail segment, combining affordable products with trend-focused designs and everyday utility.
The brand’s India business offers a portfolio of 3,000+ products across 15 categories, covering areas such as beauty, home, electronics, fashion and everyday lifestyle requirements.
Its broad assortment includes categories such as:
- Beauty and personal care
- Fashion accessories
- Home and lifestyle products
- Stationery
- Electronics and digital accessories
- Travel essentials
- Gifts and novelty products
- Kitchen and household products
- Toys and leisure products
- Everyday utility products
MUMUSO’s multi-category approach allows customers to explore a wide variety of products under one retail format.
The brand’s stores are designed around discovery-led shopping, where customers can browse multiple product categories and find products for personal use, gifting and everyday requirements.
MUMUSO’s Retail Footprint in India
The Siliguri launch comes as MUMUSO continues to develop its retail network in India.
According to the company’s current India information, MUMUSO has expanded to 30 stores across 12 states.
The company’s India journey began in Kolkata before expanding into multiple metropolitan and emerging markets.
MUMUSO’s India proposition focuses on affordable, fun and lifestyle-oriented products, combining product design with accessibility.
The brand has also continued expanding beyond major metropolitan markets into emerging cities and regional retail destinations.
Siliguri Becomes an Important Market for MUMUSO
The expansion to a third store underlines the importance of Siliguri within MUMUSO’s regional retail strategy.
Siliguri serves as a major commercial centre for North Bengal and acts as an important retail gateway for consumers from surrounding areas and neighbouring regions.
The city’s retail ecosystem includes shopping malls, high-street destinations and large-format commercial developments.
City Centre Siliguri has evolved as a significant shopping and entertainment destination within Uttorayon.
The combination of shopping, food, entertainment and services provides brands such as MUMUSO with an environment suited to experience-led and discovery-oriented retail.
From Earlier Siliguri Presence to City Centre
MUMUSO has already established a presence in Siliguri through earlier outlets.
The brand’s previous Siliguri presence included an outlet at PBR Tower on Sevoke Road, while the latest City Centre opening further expands its local retail footprint.
With the new City Centre store, MUMUSO now operates three stores in Siliguri, reinforcing its presence in the market.
The expansion is also consistent with MUMUSO’s wider strategy of combining established markets with additional stores in emerging retail destinations.
MUMUSO Expands Across East and Northeast India
The Siliguri opening is part of a broader expansion push by MUMUSO across East and Northeast India.
The company has identified several locations across the region as part of its store expansion programme, including:
- City Centre 2, Kolkata
- City Centre Mall, Siliguri
- Police Bazar, Shillong
- Aurus Mall, Guwahati
The Siliguri store is now operational, adding momentum to the brand’s regional rollout.
The expansion across Kolkata, Siliguri, Shillong and Guwahati gives MUMUSO additional touchpoints across multiple urban markets in eastern and northeastern India.
For a lifestyle retailer, this approach can help build regional brand familiarity while allowing the company to reach consumers outside the largest metropolitan markets.
MUMUSO’s Affordable Lifestyle Retail Proposition
MUMUSO’s retail proposition is centred on combining affordability, design and everyday functionality.
The company operates as a multi-category lifestyle brand rather than focusing on one specific merchandise segment.
Its portfolio spans thousands of products across categories including beauty, fashion, home, electronics, accessories, stationery, travel and everyday utility.
This multi-category approach is particularly relevant to shopping destinations where customers often combine planned purchases with impulse and discovery-led shopping.
A consumer may visit a MUMUSO store for a beauty accessory, stationery item or phone accessory and discover products across home, fashion, gifting, travel and lifestyle categories during the same visit.
MUMUSO’s Global Scale
While the latest launch is focused on Siliguri, it is part of a much larger international retail network.
MUMUSO currently has approximately 2,800 stores globally and a presence across 40+ countries, according to the company’s stated global footprint.
Its India business currently represents 30 stores across 12 states, according to the brand’s current India information.
The combination of a global store network and a growing India footprint provides the company with a platform for continued expansion in lifestyle retail.
What the Siliguri Store Means for MUMUSO’s Retail Growth
The opening of the third MUMUSO store in Siliguri is significant for several reasons.
First, it deepens the brand’s presence within an existing market rather than simply adding a new city.
Second, the City Centre location places MUMUSO within an established retail destination that combines shopping, food, entertainment and leisure.
Third, the launch forms part of a wider East and Northeast India expansion programme that includes additional locations in Kolkata, Shillong and Guwahati.
For MUMUSO, the strategy indicates continued emphasis on physical retail and regional market expansion alongside its existing digital presence.
MUMUSO Store at City Centre Siliguri: Key Details
| Detail | Information |
| Brand | MUMUSO |
| New outlet | 3rd MUMUSO store in Siliguri |
| Location | City Centre Siliguri |
| Area | Uttorayon, Matigara, Siliguri |
| State | West Bengal |
| Status | Operational |
| Retail segment | Lifestyle retail |
| Product categories | Beauty, home, fashion, electronics, accessories and more |
| Product portfolio | 3,000+ products across 15 categories |
| Global footprint | Approximately 2,800 stores across 40+ countries |
| India footprint | 30 stores across 12 states |
Store-count and product figures can change as MUMUSO continues its expansion across India and international markets.
Conclusion
MUMUSO’s opening at City Centre Siliguri adds another chapter to the brand’s growing India retail network. With the new outlet becoming its third store in Siliguri, MUMUSO is strengthening its presence in a strategically important North Bengal retail market while continuing its broader expansion across East and Northeast India.
The launch also reinforces MUMUSO’s multi-category lifestyle retail model, with thousands of products spanning beauty, fashion, home, electronics, accessories and everyday lifestyle needs.
As the brand continues adding stores across India, the City Centre Siliguri opening reflects the continued importance of physical retail, regional expansion and accessible lifestyle shopping in India’s evolving consumer market.
FAQs: MUMUSO’s New Store in Siliguri
How many MUMUSO stores are there in Siliguri?
With the latest opening at City Centre Siliguri, MUMUSO has three stores in Siliguri.
Where is the new MUMUSO store in Siliguri?
The new MUMUSO store is located at City Centre Siliguri in Uttorayon, Matigara, Siliguri, West Bengal.
Is the MUMUSO City Centre Siliguri store open?
Yes. The City Centre Siliguri outlet is now operational.
What products does MUMUSO sell?
MUMUSO sells a broad range of lifestyle products across categories including beauty, home, fashion, electronics, accessories, stationery, travel and everyday utility products.
The company offers 3,000+ products across 15 categories.
How many MUMUSO stores are there in India?
MUMUSO’s current India footprint is stated at 30 stores across 12 states.
How many MUMUSO stores are there globally?
MUMUSO has approximately 2,800 stores globally across more than 40 countries.
Why is City Centre Siliguri an important retail location?
City Centre Siliguri is a multi-utility commercial destination in Uttorayon featuring shopping, entertainment, food and other consumer facilities. The development is part of the larger Uttorayon township in Siliguri.
Is MUMUSO expanding in East and Northeast India?
Yes. MUMUSO is expanding its presence across East and Northeast India, with locations in markets including Siliguri, Kolkata, Shillong and Guwahati.