Swiss premium chocolate brand Lindt & Sprüngli has opened its first-ever retail boutique in India at Worldmark 5, Aerocity, New Delhi, marking an important milestone in the company’s India retail journey.
The approximately 1,100 sq. ft. boutique opened on September 4, 2026, bringing Lindt’s premium chocolate portfolio and its distinctive retail experience directly to Indian consumers.
The opening is significant because Lindt has chosen a premium mixed-use destination rather than treating its first Indian physical presence as a conventional chocolate shop. Aerocity combines premium offices, hospitality, travel-related traffic, dining and lifestyle retail, making it particularly relevant for premium consumption, gifting and international-brand discovery.
Lindt Store at Worldmark 5, Aerocity
The new boutique has been designed around Lindt’s more than 180 years of Swiss chocolate-making heritage and the craftsmanship associated with its Master Chocolatiers.
One of the key attractions is the brand’s signature LINDOR Pick & Mix experience. Customers can create personalised chocolate selections from more than 25 LINDOR flavours, with some variants exclusive to the boutique.
The store also offers Lindt’s EXCELLENCE range, including dark chocolate variants with cocoa percentages ranging from 70% to 90%, along with the EXTRA CREAMY milk chocolate collection.
Other offerings include the newly launched chocolate wafer range, personalised gifting collections, festive hampers, seasonal products and baking products.
Experience-Led Premium Chocolate Retail
The Lindt India store is positioned as more than a point of sale.
Trained chocolate advisors are available to help customers understand flavour profiles and create personalised selections. This makes the store particularly relevant to India’s growing premium gifting and experiential retail market.
The location also benefits from Aerocity’s customer mix, which includes local consumers, business travellers, tourists, hospitality guests and corporate customers.
World St., where the store is located, is itself positioned as a pedestrian-friendly dining and lifestyle destination covering approximately 2.6 lakh sq. ft. of gross leasable area across Worldmark 4, 5 and 6.
Why Lindt’s India Store Matters
The opening reflects a broader trend in Indian retail: global premium brands are increasingly using physical stores to create experiences around their products.
For Lindt, the first boutique allows the company to control how consumers experience the brand rather than relying solely on third-party retail shelves or online marketplaces.
The store can therefore function as a brand-building platform as well as a sales channel.
The strategy is especially relevant for premium chocolate, where gifting, discovery, personalisation and visual presentation play a major role in purchasing decisions.
Lindt’s Global Scale
Lindt & Sprüngli has a presence across international markets and operates its own stores alongside distributor networks.
The company reported CHF 5.92 billion in sales for 2025, with approximately 15,500 employees and around 650 own stores globally.
The Indian boutique therefore represents the beginning of a potential new chapter rather than simply a single-store launch.
What Lindt’s India Entry Signals for Premium Retail
Lindt’s first store demonstrates the growing attractiveness of India for premium international brands.
The strategic combination of premium location, immersive merchandising, personalised shopping and gifting gives the brand several potential customer segments beyond traditional chocolate buyers.
For India’s retail market, the launch also reinforces the importance of experience-led premiumisation, where consumers increasingly expect brands to provide discovery and engagement alongside products.
Frequently Asked Questions
1. Where is Lindt’s first store in India?
Lindt’s first-ever retail boutique in India is located at Worldmark 5, Aerocity, New Delhi.
2. When did Lindt open its first India store?
The boutique opened on September 4, 2026.
3. How large is the Lindt Aerocity store?
The boutique spans approximately 1,100 sq. ft.
4. What is Lindt Pick & Mix?
LINDOR Pick & Mix allows customers to create personalised selections from more than 25 LINDOR flavours.
5. Does the Lindt India store sell gift hampers?
Yes. The boutique offers personalised gifting collections, hampers and seasonal products.
6. Why did Lindt choose Aerocity for its first Indian store?
Aerocity offers a premium ecosystem combining hospitality, offices, dining, travel and lifestyle retail, making it suitable for an international premium brand.