Apparel & Footwear

Bhuvan Bam Enters India’s Premium Fragrance Market with SARKAR, Targeting Affordable Luxury

Bhuvan Bam Enters India’s Premium Fragrance Market with SARKAR, Targeting Affordable Luxury

August 12, 2026 | Retail Newsline India Actor and creator Bhuvan Bam has entered India’s growing premium fragrance market with SARKAR, a new creator-led perfume brand co-founded with entrepreneurs Neel Gogia, Rohit Raj and Jag Chima. Positioned between mass-market body sprays and expensive niche fragrances, SARKAR is targeting consumers looking for premium-quality perfumes at a […]

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Peter England Introduces VYBE to Tap India’s Growing Gen Z Fashion Market

Peter England Introduces VYBE to Tap India’s Growing Gen Z Fashion Market

Peter England has launched VYBE, a new contemporary menswear sub-brand designed to strengthen its connection with Gen Z and younger Indian consumers. The new fashion proposition combines relaxed silhouettes, modern styling, accessible pricing and culture-led marketing, with products starting at ₹1,200 and largely priced below ₹2,000. The launch marks a strategic move by Peter England

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Kapsons Expands Retail Footprint with New Store in Ambala, Strengthening Its Presence in Haryana

Kapsons Expands Retail Footprint with New Store in Ambala, Strengthening Its Presence in Haryana

Summary Kapsons’ expansion in Ambala reflects the continued growth of organised fashion retail in North India, where consumers are increasingly seeking branded apparel, international fashion labels and premium multi-brand shopping experiences closer to home. The new store strengthens Kapsons’ retail presence in Haryana and supports its strategy of offering multiple fashion categories and brands through

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Cotton Culture Expands Retail Footprint with New Store at AMR Planet Mall, Secunderabad, Strengthening Omnichannel Growth Strategy

India’s women’s ethnic wear market continues to witness strong momentum as homegrown fashion brands expand into high-growth regional markets. Reinforcing its retail expansion strategy, Cotton Culture has launched a new exclusive store at AMR Planet Mall, Secunderabad, strengthening its presence in Telangana while enhancing accessibility for customers seeking affordable contemporary ethnic fashion. The latest store

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Azorte Opened its 44th Store in Chandigarh, North India

AZORTE Opens New Tech-Driven Fashion Neostore at Chandigarh’s Nexus Elante Mall

Reliance Retail’s premium fashion and lifestyle brand AZORTE has strengthened its presence in North India with the launch of a new store at Nexus Elante Mall, Chandigarh. The opening marks the brand’s 44th store in India, reinforcing its ambition to build a nationwide network of technology-enabled fashion destinations that combine premium apparel with digitally connected

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TATA’s Westside Plans Major India Expansion With Around 100 New Stores Annually

TATA’s Westside Plans Major India Expansion With Around 100 New Stores Annually

Westside, the fashion and lifestyle retail brand operated by Tata Group-backed Trent, is preparing for its largest expansion drive since its inception, with plans to open around 100 new stores every year as it strengthens its presence across India. The accelerated rollout signals a major shift in Westside’s growth strategy, with the retailer looking beyond

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SNITCH Acquires Berrylush to Enter Women's Fashion, Expanding Its D2C Fashion Empire

SNITCH Acquires Berrylush to Enter Women’s Fashion, Expanding Its D2C Fashion Empire

Indian direct-to-consumer (D2C) fashion brand SNITCH has announced the acquisition of women’s western wear label Berrylush, marking a significant milestone in its evolution from a men’s fashion specialist to a broader lifestyle fashion company. The announcement was made by SNITCH Founder and CEO Siddharth Dungarwal, who confirmed that the company will collaborate with Berrylush co-founder

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Indian Silk Sarees Expands Pan-India Footprint with 67th Store Launch at Inorbit Mall, Vashi, Mumbai

Indian Silk Sarees Expands Pan-India Footprint with 67th Store Launch at Inorbit Mall, Vashi, Mumbai

Indian Silk Sarees has strengthened its national retail presence by opening its 67th store at Inorbit Mall Vashi, marking a key milestone in its pan-India expansion strategy. The brand, known for offering over 50 categories of sarees across price points, is now expanding deeper into Maharashtra, reinforcing its positioning as a national ethnic wear destination.

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Chupps Footwear Secures Investment from Ajinkya Rahane, Strengthens Position in India’s D2C Footwear Market

Chupps Footwear Secures Investment from Ajinkya Rahane, Strengthens Position in India’s D2C Footwear Market

India’s direct-to-consumer (D2C) ecosystem continues to evolve rapidly, and one of the latest developments comes from Chupps Footwear, which has onboarded Indian cricketer Ajinkya Rahane as an investor and strategic advisor. This move marks a significant milestone for the brand as it accelerates its presence in the fast-growing D2C footwear segment in India. A Strategic

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Burger Bae on Shark Tank India: How a Viral D2C Brand Turned Hype into Growth

Burger Bae on Shark Tank India: How a Viral D2C Brand Turned Hype into Growth

India’s startup ecosystem continues to evolve rapidly, and platforms like Shark Tank India have become powerful launchpads for emerging consumer brands. Among the standout pitches in recent seasons was Burger Bae, a bold and unconventional D2C fashion label that grabbed attention with its edgy branding, youthful energy, and strong community-driven approach. What began as a

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