H&M has opened its first store in Jaipur, Rajasthan, marking the global fashion retailer’s 75th store in India and its second store in the state. The new outlet at Ridhiraj World Business Centre on Ajmer Road marks H&M’s entry into the Pink City and represents another step in the brand’s continued physical retail expansion across the Indian market.
The Jaipur opening comes as H&M continues to expand its reach across Indian cities while combining its physical store network with its digital and omnichannel presence.
H&M Enters Jaipur with Its First Store
The new H&M Jaipur store is located at Ridhiraj World Business Centre, Khasra No. 225, Sushilpura, Ajmer Road, Jaipur.
According to H&M’s store information, the outlet occupies the ground and first floors and operates from 11:00 AM to 10:00 PM, seven days a week.
The launch makes Jaipur a new city in H&M India’s retail network and expands the brand’s presence in Rajasthan to two stores.
The new outlet has been positioned as a full-format fashion and lifestyle destination, bringing together H&M’s offerings across women’s, men’s and kids’ categories.
H&M Jaipur Store Spans More Than 1,600 Sq. Metres
The new store covers more than 1,600 square metres across two floors, creating a large-format shopping environment for customers in Jaipur.
The store assortment includes:
- Women’s fashion
- Men’s fashion
- Kids’ apparel
- Accessories
- H&M Beauty
- H&M Move
- Seasonal collections
- Everyday fashion essentials
- Lifestyle products
The ground floor houses women’s fashion, while the first floor features men’s and kids’ collections, allowing shoppers to explore multiple categories within a single retail destination.
H&M Jaipur Launch Marks 75th Store Milestone
The Jaipur opening takes H&M’s India store network to 75 outlets.
The milestone is particularly significant because the brand’s first store in India opened at Select CITYWALK, Saket, New Delhi, in October 2015.
H&M’s first Indian store occupied more than 25,000 sq. ft. and introduced the brand’s women’s, men’s and children’s fashion and accessories to Indian consumers. (H&M Group)
A decade later, the brand has reached its 75th store in the country with its Jaipur launch, reflecting the expansion of organised international fashion retail across a wider range of Indian markets.
From One Delhi Store to 75 Stores Across India
H&M entered India in 2015, initially opening its flagship store at Select CITYWALK in Saket.
The company had identified India as an important growth market even before its launch, with plans at the time to build a significant store network in the country.
The expansion over the following decade has taken H&M from its initial Delhi presence into multiple major cities and retail markets across the country.
The Jaipur opening therefore represents not only a city-level launch but also a major milestone in H&M India’s retail journey.
H&M Jaipur Store Brings Fashion, Beauty and H&M Move Together
The new Jaipur store goes beyond traditional apparel retail by combining multiple H&M concepts.
Alongside its core fashion collections, customers can explore H&M Beauty and H&M Move, extending the brand’s physical retail proposition into beauty and activewear.
H&M’s current India digital platform also offers categories including ladies, men, Divided, baby, kids and H&M Home, highlighting the breadth of the wider H&M ecosystem available to Indian consumers.
The Jaipur store consequently gives consumers access to a broader lifestyle-led assortment while maintaining H&M’s focus on accessible fashion.
Jaipur Launch Supported by Consumer and Community Activities
H&M built a wider launch programme around its entry into Jaipur.
Ahead of the store opening, the company hosted a preview for Jaipur’s creator community, providing early access to the store and its collections.
The brand also organised an H&M Move run in Jaipur, connecting the store launch with fitness and community engagement.
A drone show near Albert Hall was another part of the launch celebrations, creating a large-scale visual activation around H&M’s arrival in the Pink City.
The launch was attended by actress Janhvi Kapoor, alongside H&M India Director Helena Kuylenstierna and H&M Group Chief Commercial Officer Henrik Kroon.
H&M Targets Wider Customer Reach in India
The Jaipur opening aligns with H&M’s broader strategy of increasing customer access through both physical and digital channels.
Globally, H&M Group describes its growth approach as increasingly integrating digital and physical channels to create a more connected customer journey. As of August 31, 2026, the H&M brand operated 3,579 stores across 82 markets, according to H&M Group.
India therefore forms part of H&M’s broader international retail network, while the Jaipur store adds another physical touchpoint in an important Indian fashion and tourism market.
Why Jaipur Matters for Fashion Retail
Jaipur has a distinctive retail identity shaped by its traditional crafts, jewellery, textiles, tourism economy and growing modern retail infrastructure.
The arrival of H&M adds another international fashion retailer to the city’s organised fashion retail landscape.
For H&M, entering Jaipur also provides an opportunity to connect its global fashion proposition with a city known for its strong design and cultural identity.
The company has described Jaipur as a city with a strong connection to fashion and beauty, alongside a rich artistic and creative heritage.
H&M’s Omnichannel Retail Strategy in India
The Jaipur store is part of a retail model that combines physical stores with online shopping.
H&M India operates its own digital shopping platform, allowing customers to browse fashion, beauty and lifestyle categories online, while its physical stores provide customers with an in-person shopping experience.
The company’s Jaipur launch has therefore been positioned within its wider omnichannel growth strategy rather than as an isolated store opening.
H&M India: Key Jaipur Store Details
| Detail | Information |
| Brand | H&M |
| New City | Jaipur |
| Store Milestone | 75th H&M store in India |
| Rajasthan Footprint | 2 stores |
| Location | Ridhiraj World Business Centre, Ajmer Road |
| Store Size | More than 1,600 sq. m. |
| Floors | 2 |
| Categories | Women, Men, Kids, Accessories, Beauty, H&M Move |
| Women’s Fashion | Ground Floor |
| Men’s & Kids’ Fashion | First Floor |
| Store Timings | 11:00 AM – 10:00 PM |
| Launch | September 2026 |
Conclusion
H&M’s first Jaipur store marks two important milestones for the retailer: its entry into the Pink City and the opening of its 75th store in India.
Located at Ridhiraj World Business Centre on Ajmer Road, the more-than-1,600-square-metre store brings women’s, men’s and kids’ fashion together with accessories, H&M Beauty and H&M Move.
From its first Indian store in Delhi in 2015 to a 75-store network in 2026, H&M’s India journey reflects the continued expansion of international fashion retail across India’s diverse city markets.
The Jaipur launch adds another destination to that network and strengthens H&M’s physical retail presence as the brand continues to connect its stores and digital channels with customers across the country.
Frequently Asked Questions
Is this H&M’s first store in Jaipur?
Yes. The new outlet at Ridhiraj World Business Centre is H&M’s first store in Jaipur.
Is the Jaipur store H&M’s 75th store in India?
Yes. The Jaipur opening takes H&M’s India retail network to 75 stores.
Where is H&M’s Jaipur store located?
The store is located at Ridhiraj World Business Centre on Ajmer Road, Sushilpura, Jaipur.
How large is the H&M Jaipur store?
The store spans more than 1,600 square metres across two floors.
What does the H&M Jaipur store sell?
The store offers women’s, men’s and kids’ fashion, accessories, H&M Beauty and H&M Move collections.
What are the H&M Jaipur store timings?
H&M’s official store locator lists the Jaipur outlet as open from 11:00 AM to 10:00 PM, Monday through Sunday.
When did H&M enter India?
H&M opened its first Indian store at Select CITYWALK in Saket, New Delhi, in October 2015.