Kimirica has expanded its offline retail footprint with the launch of its seventh store in Mumbai, located at Chandok Unicorn, off Veera Desai Road in Andheri West. The new retail destination brings Kimirica’s luxury self-care, fragrances, bath and body, gifting and lifestyle products to a new customer catchment in Mumbai.
The store operates through a collaboration between Kimirica and Bombay Island, bringing together Kimirica’s sensory self-care proposition with Bombay Island’s café-led experience at the Andheri West location.
The launch marks another step in Kimirica’s ongoing offline expansion as the Indore-founded brand builds a broader consumer-facing retail network across India.
Kimirica Opens New Store in Andheri West, Mumbai
The new Kimirica store is located at:
Shop 3, Chandok Unicorn, off Veera Desai Road, Salve Marg, Dattaji, Andheri West, Mumbai, Maharashtra – 400053.
The Andheri West location has been associated with both Kimirica and Bombay Island. Kimirica has also identified the location as an Exclusive Brand Outlet in Andheri West, supporting the brand’s physical retail presence in the area.
Kimirica Andheri West Store Details
DetailInformationBrandKimiricaStore milestone7th Kimirica storeLocationChandok UnicornAddressShop 3, Chandok Unicorn, off Veera Desai Road, Salve Marg, Dattaji, Andheri West, Mumbai – 400053Retail formatKimirica Exclusive Brand OutletCollaborationBombay Island × KimiricaCityMumbaiStateMaharashtra
The 7th-store milestone and launch announcement are based on the brand’s launch communication. Kimirica’s broader retail presence is significantly larger when its retail, hospitality and other consumer touchpoints are considered.
Bombay Island × Kimirica: Bringing Two Experiences Together
The Andheri West launch is notable because it brings Bombay Island and Kimirica together at the Chandok Unicorn address.
The collaboration combines Kimirica’s sensorial world with Bombay Island’s coffee and hospitality experience, creating a destination built around multiple sensory touchpoints.
For Kimirica, the format creates another physical space where customers can discover its fragrance, gifting, home and self-care portfolio.
For Bombay Island, the collaboration introduces a lifestyle and sensory retail element to its café environment.
The combination reflects the growing role of experiential formats in lifestyle and beauty retail, where brands can use physical spaces not only to sell products but also to create stronger consumer interactions.
What Can Customers Discover at Kimirica?
Kimirica positions itself as a luxury lifestyle brand focused on thoughtful self-care.
Its consumer portfolio spans several categories, including:
- Fine fragrances
- Bath and body care
- Skincare
- Home fragrances
- Candles
- Room sprays
- Hand-care products
- Men’s grooming
- Luxury gifting
- Wellness and lifestyle products
The brand’s product portfolio includes fragrance-led collections and lifestyle ranges designed around different moods, occasions and sensory experiences.
From Hospitality Amenities to a Consumer Lifestyle Brand
Kimirica’s retail expansion is connected to a broader transformation in its business.
The company began in 2012, with its founders identifying an opportunity to create premium, India-made hospitality amenities at a time when a large portion of the country’s hotel amenities market relied on imported products.
Over time, Kimirica expanded beyond hotel amenities into consumer-facing categories including bath and body, fragrances, skincare, gifting and home wellness.
Industry reports have previously highlighted Kimirica’s evolution from a hospitality-focused business into a lifestyle brand with 300+ SKUs spanning bath and body care, fine fragrances, plant-based skincare, luxury gifting, home and wellness and men’s grooming.
The company has also been leveraging its hospitality business, international distribution and product-development capabilities while developing its direct-to-consumer retail business.
Kimirica’s Experiential Retail Strategy
The Andheri West launch fits into Kimirica’s wider strategy of using offline stores to create sensory brand experiences.
The brand has previously described its physical retail model as experiential retail, with stores designed to allow consumers to interact with products through touch, scent and personalised services.
Its Mumbai retail presence has included experiential elements such as fragrance discovery stations, hand-care experiences and customised gifting.
This approach is particularly relevant for fragrance and self-care products, where physical discovery can play an important role in how customers evaluate scents, textures, packaging and gifting options.
Kimirica’s Offline Expansion Plans
Kimirica has been steadily increasing its focus on physical retail alongside its digital channels.
The company has previously announced plans to open 10+ new stores across India and the Middle East, while also exploring shop-in-shop formats at premium retail destinations.
The brand’s retail strategy combines e-commerce, quick commerce and offline stores, allowing consumers to interact with the brand through different purchase journeys.
The latest Andheri West opening therefore forms part of a broader retail expansion strategy rather than being an isolated store launch.
Kimirica’s Presence Across India
Kimirica has developed a broad physical presence across India through different consumer and hospitality formats.
Its presence extends across cities and destinations including Mumbai, Gurugram, Indore, Chandigarh and Kolkata, alongside its hospitality distribution network.
Examples of Kimirica’s physical touchpoints include:
- Mumbai
- Gurugram
- Indore
- Chandigarh
- Kolkata
- Other hospitality and retail destinations across India
It is important to distinguish between exclusive consumer stores and the brand’s wider retail and hospitality presence, as the two represent different distribution formats.
Kimirica’s Product Philosophy: Luxury, Wellness and Sustainability
Kimirica describes itself as a luxury lifestyle brand rooted in thoughtful self-care.
The brand highlights vegan, cruelty-free and paraben-free products across its consumer portfolio, along with initiatives related to sustainable sourcing and natural-origin ingredients.
Its manufacturing and hospitality business also places emphasis on in-house product development.
Kimirica serves hotels, airlines and brands globally, with its collections incorporating fragrances, vegan formulations and natural actives.
The combination of fragrance development, product research and lifestyle branding has become an important part of Kimirica’s consumer proposition.
Kimirica’s Leadership and Founding Team
Kimirica’s leadership is closely associated with the Jain family.
The company’s leadership team includes:
- Mohit Jain — Co-Founder & CEO
- Kimi Jain — Co-Founder & Head of Brand Experience
- Rajat Jain — Co-Founder, Head of R&D & Lead Perfumer
- Rica Jain — Co-Founder, Head of Quality Assurance, System & Process Optimization
The combination of brand experience, fragrance development, R&D and quality management is reflected in Kimirica’s positioning around sensory products and experiential retail.
Kimirica Expands Its Home Fragrance Portfolio
Kimirica has also been expanding into adjacent lifestyle categories.
The brand has entered the home fragrance category, with products including candles, room sprays and hand-care formats.
The expansion builds on Kimirica’s existing expertise in perfumery while extending its sensory proposition from personal care into the home.
The move adds another dimension to Kimirica’s retail proposition, connecting personal care, fragrance, gifting and home experiences.
Why Andheri West Matters for Kimirica
Andheri West is an established Mumbai catchment with a strong mix of residential, commercial, entertainment, dining and lifestyle activity.
The Chandok Unicorn location on the Veera Desai Road corridor provides Kimirica with another physical touchpoint in Mumbai’s western suburbs.
The presence of Bombay Island at the same address also gives the location an experiential component, creating an environment where customers can combine café and lifestyle discovery.
For Kimirica, the store adds to its Mumbai network while supporting the company’s wider strategy of taking its sensory brand experience directly to consumers.
Kimirica’s Omnichannel Retail Model
Kimirica’s growth strategy is not limited to physical stores.
The company has built an omnichannel model that combines:
Offline retail + D2C e-commerce + quick commerce + hospitality distribution + gifting + experiential formats.
This allows Kimirica to use different channels for different consumer needs:
ChannelRoleExclusive storesProduct discovery and sensory experienceD2C websiteDirect consumer access and brand storytellingQuick commerceConvenience and immediate purchasesHospitalityProduct discovery through hotels and travelGiftingOccasion-led consumptionShop-in-shopWider physical accessibility
The Road Ahead for Kimirica
Kimirica’s recent expansion indicates an effort to build a consumer lifestyle business alongside its established hospitality operations.
The company has previously outlined plans around new stores, premium shop-in-shop formats, airport retail and international expansion.
The brand has also identified fragrances, luxury gifting, experiential bath care and home wellness as important areas of growth.
The new Andheri West store — its seventh store according to the launch announcement — adds another piece to this expanding consumer-facing retail network.
Conclusion
Kimirica’s seventh-store launch in Andheri West marks another step in the brand’s transition from a hospitality-led manufacturer to a broader consumer lifestyle and self-care brand.
The Bombay Island × Kimirica format at Chandok Unicorn combines fragrance, self-care, gifting and café-led experiences in one destination, reinforcing Kimirica’s emphasis on experiential retail.
As the brand continues to expand its physical footprint alongside e-commerce and quick commerce, the Andheri West opening represents another touchpoint in Kimirica’s strategy of bringing its sensory approach to a wider Indian consumer audience.
Store 7 is now open — and Kimirica’s retail expansion continues.
Frequently Asked Questions
Where is the new Kimirica store in Mumbai?
The new Kimirica store is at Shop 3, Chandok Unicorn, off Veera Desai Road, Salve Marg, Dattaji, Andheri West, Mumbai, Maharashtra – 400053.
What is the Kimirica Andheri West store?
It is a Kimirica retail outlet launched in collaboration with Bombay Island, bringing Kimirica’s fragrance, self-care, gifting and lifestyle products to the Andheri West area.
How many Kimirica stores are there?
The current launch announcement identifies the Andheri West outlet as Kimirica’s seventh store. Kimirica’s overall physical presence is larger when its wider retail and hospitality network is considered.
What does Kimirica sell?
Kimirica sells products across fine fragrances, bath and body, skincare, home fragrance, candles, men’s grooming, gifting and wellness/lifestyle categories.
Is Kimirica an Indian brand?
Yes. Kimirica originated in Indore, India, and has developed into an Indian luxury lifestyle and hospitality brand with an international presence.
Who founded Kimirica?
Kimirica was founded by Mohit Jain, Kimi Jain, Rajat Jain and Rica Jain.
Is Kimirica vegan?
Kimirica describes its consumer brand as vegan and cruelty-free, while also highlighting paraben-free formulations and sustainability initiatives.
What is Bombay Island?
Bombay Island is a café and lifestyle destination. Its Andheri West location operates at the same address as the new Kimirica collaboration.
What is Kimirica’s retail expansion strategy?
Kimirica is combining exclusive stores with D2C, quick commerce, shop-in-shop formats, airport retail and hospitality distribution.