IRTH from House of Titan has expanded its offline retail presence to Raipur with a new store at Magneto Mall, creating a new destination for contemporary handbags and lifestyle accessories in the city.
The launch at Magneto The Mall marks another step in IRTH’s growing retail footprint as the handbag brand continues to build a presence across India through exclusive stores, kiosks and multi-brand retail channels.
The Raipur launch was highlighted by Mohd Anas, who shared his participation in the opening and described the new IRTH destination as a space for contemporary style crafted for the modern lifestyle.
IRTH’s expansion comes as the brand continues to strengthen its positioning around thoughtfully designed handbags that combine style, functionality and everyday usability.
IRTH from House of Titan Comes to Magneto Mall, Raipur
The new IRTH store at Magneto Mall, Raipur brings the brand closer to consumers in Chhattisgarh and gives shoppers an opportunity to experience its handbag collections in an offline retail environment.
Magneto Mall is one of Raipur’s prominent shopping destinations, located on Great Eastern Road in Labhandih.
For IRTH, entering a destination such as Magneto Mall fits with its broader strategy of creating dedicated physical touchpoints where customers can explore the brand’s products and experience its design philosophy beyond online shopping.
The new store is positioned around the idea of contemporary style and modern everyday living, aligning with IRTH’s broader brand proposition of creating handbags designed to make everyday journeys more organised and enjoyable.
What Is IRTH from House of Titan?
IRTH is a women’s handbag and fashion accessories brand from House of Titan, created around the idea of combining aesthetics with functionality.
According to IRTH, its products are designed for women of today, with an emphasis on making everyday life more organised while maintaining a contemporary sense of style. Its product portfolio includes work bags, tall totes, shoulder bags, handheld bags, slings, crossbody bags, clutches and wallets.
The brand also has categories that are particularly associated with its functional design approach, including Delights and Detachable Organisers.
Rather than treating the handbag purely as a fashion accessory, IRTH’s proposition focuses on how a bag works within a woman’s everyday routine — from work and travel to social occasions and daily commuting.
IRTH’s Focus on Contemporary and Functional Design
One of the defining elements of IRTH’s positioning is its attempt to combine fashion with practical functionality.
The brand describes its philosophy around three broad ideas: elevating the everyday, delighting through thoughtful design and creating products that are made to move with the customer.
This approach can be seen across its product categories.
Work Bags
Designed around professional and everyday requirements, IRTH’s work bags are intended to combine structured aesthetics with functionality.
Totes
Tall and spacious totes cater to consumers looking for handbags that can accommodate more of their everyday essentials.
Shoulder Bags and Slings
For more versatile everyday use, IRTH offers shoulder bags, slings and crossbody styles designed for mobility.
Handheld Bags
The brand also offers handheld silhouettes aimed at consumers looking for a more polished fashion statement.
Clutches and Wallets
IRTH’s portfolio extends beyond larger handbags to smaller accessories such as clutches and wallets.
The breadth of the portfolio allows the brand to address different occasions rather than limiting itself to one handbag format.
IRTH’s Retail Expansion Across India
The Raipur launch comes against the backdrop of an ongoing expansion by IRTH.
Recent IRTH communications show the brand expanding through a combination of exclusive stores and kiosks across major Indian cities.
Its current publicly listed retail presence includes locations in Mumbai, Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, Chandigarh, Bhopal and Indore, among other markets.
Recent launches include:
- Phoenix Citadel Mall, Indore, marking IRTH’s first store in the city
- Inorbit Mall, Madhapur, Hyderabad, its third store in Hyderabad
- Lakeshore Mall, Kukatpally, Hyderabad
- Vista Square Mall, Vatika Sector
- Westend Mall, Aundh, Pune
These openings demonstrate that IRTH is moving beyond a limited metro-city footprint and increasingly establishing physical touchpoints across different Indian retail markets.
The addition of Raipur further broadens that footprint into Chhattisgarh.
Why the Raipur Launch Matters for IRTH
The opening at Magneto Mall is strategically relevant for several reasons.
1. Growing Regional Retail Opportunity
Indian fashion and lifestyle brands are increasingly looking beyond the largest metros to build sustainable retail networks.
Raipur serves as an important commercial centre in Chhattisgarh, making it a relevant market for brands looking to establish a presence in Central India.
2. Experience-Led Retail
For a handbag brand, physical retail provides an important advantage.
Customers can:
- Touch and assess materials
- Compare sizes
- Try different carrying styles
- Examine compartments and functionality
- Evaluate colours and finishes
- Experience the brand environment
This becomes particularly relevant for IRTH because functionality is an important part of its product proposition.
3. Stronger Brand Visibility
A store inside a major shopping destination creates a physical brand presence that complements IRTH’s digital distribution.
The company already sells through its own website and has also highlighted availability through platforms and multi-brand retail channels including Myntra, Shoppers Stop and Lifestyle.
IRTH Is Building a Distinctive Offline Brand Experience
IRTH’s store expansion is not simply about increasing the number of points of sale.
The brand has been developing a distinctive retail identity around its “Yellow Door” concept.
Its communication frequently refers to customers stepping through an IRTH Yellow Door to discover its products and brand experience. Recent IRTH posts describe new locations as successive “Yellow Doors” opening across Indian cities.
The brand’s physical stores have also been positioned as spaces where consumers can discover collections, gifting products and functional handbag features.
Its first brand home in Mumbai at Phoenix Mall, Lower Parel was described as a dedicated brand experience designed around the idea of “Made to Delight” and “Yours to Define.”
This suggests that the Raipur opening is part of a larger strategy to create a recognisable IRTH retail experience across cities.
From Online-First Growth to Physical Retail Expansion
IRTH’s journey is particularly interesting within India’s rapidly developing handbag and fashion-accessories market.
The brand was created by Titan as a women’s handbag business with a proposition centred on premium quality, affordability and functional design. At launch, IRTH introduced a wide portfolio of handbags and organisers designed around everyday needs.
Its current portfolio has evolved to include multiple handbag formats and accessories, while its physical retail network has expanded substantially.
The brand’s offline strategy allows IRTH to complement its online presence with direct consumer experiences.
This omnichannel approach is increasingly important in fashion retail, where consumers often discover products digitally but still value physical interaction before making a purchase.
IRTH’s Product Proposition: Bags Designed for Everyday Life
The central opportunity for IRTH is its positioning between fashion and functionality.
The brand’s official communication describes its handbags as products intended for work, travel, parties, business trips and everyday journeys.
That creates a broad usage proposition.
A consumer could potentially choose an IRTH product based on:
Occasion + style + capacity + organisation + comfort + functionality.
This is also where the brand attempts to differentiate itself from handbags that are positioned primarily around aesthetics.
IRTH says its designs are developed from an understanding of everyday frustrations and challenges, with the goal of transforming complexity into simpler, more thoughtful solutions.
IRTH and the Evolution of India’s Women’s Handbag Market
India’s women’s handbag category is becoming increasingly diverse.
Consumers now have access to:
- International luxury brands
- Premium Indian handbag labels
- Fashion-first brands
- Value-focused handbag brands
- Lifestyle retailers
- D2C handbag companies
- Omnichannel fashion-accessory brands
Within this landscape, IRTH occupies an interesting position by leveraging Titan’s brand ecosystem and retail expertise while building an independent identity focused specifically on contemporary handbags.
Its expansion into cities such as Raipur indicates the potential for premium and aspirational handbag brands to find demand beyond India’s largest metros.
Magneto Mall Becomes IRTH’s Raipur Retail Destination
The presence of IRTH at Magneto Mall gives consumers in Raipur another dedicated destination for contemporary women’s handbags.
The location also complements the mall’s broader fashion and lifestyle retail environment.
For shoppers, the new store provides an opportunity to discover IRTH’s portfolio in person rather than relying entirely on digital channels.
For IRTH, the location creates an additional physical touchpoint through which the brand can build awareness, trial and repeat purchases in the Chhattisgarh market.
What Consumers Can Expect at the New IRTH Store
While specific store-level details such as the exact store size and opening date have not been publicly confirmed in the sources reviewed, shoppers can expect the brand’s broader portfolio of contemporary handbags and accessories.
The IRTH range includes:
- Work bags
- Tall totes
- Shoulder bags
- Handheld bags
- Slings
- Crossbody bags
- Clutches
- Wallets
- Detachable organisers
- Other functional handbag accessories
The brand also continues to introduce new material and design-led collections. Its recent Engineered Knit edit, for example, explores precision-knit materials combined with leather accents to create lightweight and textured handbag designs.
IRTH’s Growing Brand Momentum
The Raipur launch also comes at a time when IRTH is showing broader signs of brand momentum.
A recent LinkedIn post from within the Titan ecosystem noted that IRTH had been nominated for Best Handbags Brand at Myntra Tech Threads 2026, describing the achievement as notable within roughly three years of the brand’s launch.
The brand has also worked on larger consumer campaigns, including a campaign featuring Twinkle Khanna as its brand ambassador.
Together, these developments indicate an effort to build IRTH as a significant contemporary handbag brand rather than simply another extension of Titan’s portfolio.
The Bigger Retail Story Behind the IRTH Raipur Launch
The opening of IRTH at Magneto Mall is part of a larger shift taking place across India’s fashion and lifestyle retail market.
Brands are increasingly using a phygital and omnichannel strategy, combining:
Digital discovery → online shopping → physical stores → experiential retail → repeat digital engagement.
For IRTH, the physical store plays an especially important role because handbags are highly visual and tactile products.
Consumers want to see how a bag looks, understand its proportions, feel its material and assess whether its compartments and design features fit their everyday requirements.
The Raipur store therefore represents more than another retail address.
It is another physical expression of IRTH’s broader brand promise.
What the IRTH Magneto Mall Launch Means for Raipur
For Raipur’s fashion-conscious consumers, the arrival of IRTH adds another contemporary accessories option to the city’s organised retail landscape.
The brand’s proposition is particularly relevant to consumers looking for handbags that can transition across different parts of their lifestyle — from work and travel to everyday outings and occasions.
With IRTH continuing to expand its network across Indian cities, the Raipur launch could also signal the brand’s intention to deepen its presence beyond India’s traditional fashion capitals.
Conclusion
IRTH from House of Titan’s new store at Magneto Mall, Raipur, marks another milestone in the brand’s growing offline retail journey.
With its focus on contemporary handbags, functional design and everyday lifestyle needs, IRTH is building a differentiated position in India’s women’s fashion-accessories market.
The Raipur launch strengthens the brand’s physical presence while supporting its broader omnichannel strategy across exclusive stores, kiosks, online channels and multi-brand retail.
As IRTH continues opening its distinctive Yellow Doors across Indian cities, its latest Raipur store demonstrates the growing importance of regional markets in the next phase of India’s organised fashion retail expansion.
For Raipur consumers, the arrival is simple: a new destination for contemporary handbags designed to move with modern lifestyles.
Frequently Asked Questions
Is IRTH from House of Titan opening a store in Raipur?
Yes. IRTH from House of Titan has launched a new store at Magneto Mall in Raipur, according to the launch announcement shared by Mohd Anas.
Where is the new IRTH store in Raipur?
The new IRTH store is located at Magneto Mall, Raipur, Chhattisgarh.
What does IRTH from House of Titan sell?
IRTH sells women’s handbags and accessories, including work bags, totes, shoulder bags, handheld bags, slings, crossbody bags, clutches, wallets and organisers.
Is IRTH a Titan brand?
Yes. IRTH is a women’s handbag brand from House of Titan / Titan Company Limited.
What makes IRTH different?
IRTH focuses on combining contemporary aesthetics with functionality, designing handbags intended to help women organise and elevate their everyday lives.
Where can I buy IRTH bags?
IRTH products are available through its official website and selected retail channels. The brand also lists availability through retailers including Shoppers Stop and Lifestyle and online platforms such as Myntra.
Does IRTH have stores outside major metros?
Yes. IRTH has been expanding its exclusive-store and kiosk network across several Indian cities, with recent expansion into markets including Indore, Bhopal and Raipur alongside its presence in major metros.