Premium bathroom design brand AXOR, part of the Hansgrohe Group, has launched its new brand store in Mohali, marking a significant milestone in its North India expansion strategy. The opening reinforces AXOR’s leadership in the luxury bathroom fittings market in India, particularly in architecturally evolved regions like the Tricity.
Strategically located near Chandigarh, known for its modernist urban planning and strong design sensibility, Mohali offers access to the affluent Tricity region of Chandigarh, Mohali, and Panchkula, along with Punjab and Himachal Pradesh — emerging as high-growth markets for premium bathware and designer bathroom solutions.
A Design-Led Luxury Bathroom Store Concept
The new AXOR Store in Mohali has been conceived as a gallery-style experiential space, moving beyond conventional sanitaryware showrooms. Instead of displaying products individually, the store presents complete bathroom ensembles, allowing architects, interior designers, and homeowners to visualise fully integrated luxury bathroom environments.
The store showcases:
- Premium basin mixers
- Designer rain showers
- Thermostatic shower controls
- Luxury bathroom accessories
- High-end finishes including Polished Red Gold and Brushed Black Chrome
This immersive retail format reflects rising demand for luxury bathroom fittings in India, where consumers increasingly view bathrooms as private wellness retreats rather than purely functional spaces.
Strengthening Presence in North India’s Premium Bathware Market
Commenting on the launch, Abdulkader Bengali, Managing Director, Hansgrohe India, said:
“Mohali represents a market that truly understands architecture and design integrity. With this AXOR store, we are creating an experiential brand touchpoint that enables deeper engagement with personalised luxury and holistic bathroom design.”
The launch comes amid growing post-pandemic demand across North India for wellness-focused bathroom solutions, spa-inspired shower systems, and bespoke bath fittings that combine aesthetics, performance, and durability.
Vishal Gupta, Commercial Director – Sales & Marketing, Hansgrohe India, added:
“Luxury today is defined by relevance, choice, and coherence. This format enables architects and homeowners to experience how individual products integrate into complete bathroom concepts, ensuring every project reflects personal design vision.”
Iconic Designer Collaborations on Display
A highlight of the Mohali store is the AXOR ShowerSelect ID, developed in collaboration with globally renowned designers Philippe Starck and Antonio Citterio. The collection enhances personalisation in shower control systems.
The range is complemented by:
- AXOR ShowerSphere by Antonio Citterio
- AXOR One by Barber Osgerby
These collaborations underline AXOR’s design-first philosophy and reinforce its positioning in the global luxury bathroom design segment.
Capitalising on India’s Growing Luxury Home Interiors Market
India’s premium home interiors segment is witnessing strong growth, driven by rising disposable incomes, luxury real estate development, and increasing consumer awareness around design-led living spaces.
By expanding into Mohali, AXOR strengthens its foothold in North India’s high-end sanitaryware and bath fittings market, positioning itself as a partner in architectural storytelling rather than a conventional product brand.
The launch aligns with Hansgrohe India’s broader strategy of expanding its footprint in key luxury consumption hubs and setting new benchmarks in designer bathroom fittings, premium shower systems, and bespoke bathware solutions.