Kidbea has expanded its offline retail footprint with the opening of its first-ever exclusive store in Delhi at V3S Mall, Laxmi Nagar. The new store, located on the Ground Floor of V3S Mall in New Delhi, marks an important milestone in the sustainable kidswear brand’s ongoing transition from a digital-first business to a growing omnichannel retail brand.
The Delhi launch took place on September 19, 2026, at 12 PM, according to Kidbea’s announcement. The new store is designed to bring the Kidbea shopping experience closer to families in Delhi and give parents a dedicated destination for the brand’s children’s apparel and accessories.
For Kidbea, the opening is significant not only because of the new location but also because Delhi represents another major market in its nationwide retail expansion strategy.
The company has been accelerating its offline growth through exclusive brand outlets and multi-brand retail partnerships, with a stated ambition to build 100+ exclusive stores and expand into 200+ multi-brand outlets across India.
Kidbea Opens First Delhi Store at V3S Mall
The new Kidbea store at V3S Mall, Laxmi Nagar, New Delhi, brings the brand’s kidswear proposition to one of Delhi’s established retail destinations.
Kidbea officially described the Delhi launch as its first-ever exclusive store in Delhi, marking a new chapter in its retail expansion. The store is positioned to bring the brand closer to families and children while providing an offline environment where parents can explore Kidbea’s products in person.
The opening also expands Kidbea’s presence across India’s physical retail landscape following its earlier offline launches in markets including Indore, Pune and Hyderabad. Kidbea’s official store network currently lists multiple retail locations and services, including stores in cities such as Indore, Hyderabad and Pune.
Kidbea’s Offline Retail Expansion Strategy
The V3S Mall opening comes as Kidbea continues to scale its physical retail network.
In December 2025, the company announced plans to open 100 exclusive stores across India within 12 to 24 months, supported by an investment plan of approximately ₹50 crore to ₹60 crore. The strategy included a combination of company-owned and franchise-operated stores.
The brand’s expansion strategy was subsequently strengthened through a ₹30 crore Series A funding round announced in March 2026. The funding round was led by Enrission India Capital, with participation from IPV, LetsVenture and other investors. Kidbea said the capital would support retail expansion, product development and brand building.
The company is targeting 100+ Exclusive Brand Outlets (EBOs) and a presence across 200+ multi-brand stores over the following 12–24 months, further strengthening its omnichannel strategy.
Kidbea’s Retail Expansion at a Glance
| Expansion metric | Kidbea’s stated plan |
| Exclusive Brand Outlets | 100+ |
| Multi-brand outlets | 200+ |
| Expansion period | 12–24 months |
| Series A funding | ₹30 crore |
| Earlier retail investment plan | ₹50–60 crore |
| Business model | Digital-first evolving into omnichannel |
| Key markets | Tier I, Tier II and Tier III cities |
From Digital-First Brand to Omnichannel Kidswear Retailer
Kidbea’s retail strategy represents a broader shift in the way digital-first consumer brands are building physical connections with customers.
The company was founded in 2021 by Swapnil Srivastav, Mohammad Hussain, Ankita Rani and Aman Kumar Mahto. Based in Noida, Kidbea has focused on children’s apparel and accessories, with a particular emphasis on bamboo-based and sustainable kidswear.
The brand’s move into physical stores is intended to allow parents to experience its products offline while creating stronger customer relationships.
Kidbea’s retail leadership has also been strengthened as part of this expansion. In January 2026, the company appointed Debasish Das to lead its retail expansion strategy, with responsibilities covering store expansion, location identification, franchise development, store launches and operational standards.
The Delhi store therefore comes within a larger organisational and investment push to build Kidbea’s physical retail presence.
What Does Kidbea Sell?
Kidbea’s product portfolio spans multiple categories of children’s clothing and accessories.
Its official website currently features categories including:
- Infant clothing
- Boys’ clothing
- Girls’ clothing
- Rompers
- Sleepwear
- Ethnic wear
- Co-ord sets
- Frocks
- Jhablas
- T-shirts
- Polo T-shirts
- Innerwear
- Socks
- Blankets
- Accessories
- Gift hampers
The brand also highlights Organic Cotton and Bamboo Bliss collections on its website.
Bamboo-Based and Sustainable Kidswear
One of Kidbea’s key brand differentiators is its focus on bamboo-based kidswear.
The company positions itself around comfort, safety and sustainable clothing for children. Its official website describes its mission as providing comfort and safety to children through sustainable wear while contributing to environmental sustainability.
Kidbea has also been communicating the importance of fabric in children’s clothing through its recent brand marketing.
In August 2026, the company launched its first brand film in PVR Cinemas across India, focusing on the role of fabric in baby comfort. The campaign highlighted Kidbea’s BambooTec™ fabric and the brand’s positioning around soft, breathable and skin-friendly children’s clothing.
This product positioning is closely connected to Kidbea’s retail expansion: the brand is not simply adding stores but using physical retail to communicate its material, comfort and product proposition directly to parents.
Kidbea’s Store Experience
Kidbea’s official store information highlights several elements of its physical retail experience.
These include:
- Touch-and-feel product experience
- Buy Online, Pick-up at Store
- Play areas for children
- In-store customisation
- Experienced store staff
Such features are designed around the needs of parents shopping for children, where factors such as fabric feel, sizing, comfort and product interaction can influence purchase decisions.
The physical-store strategy therefore complements Kidbea’s online business by giving families an opportunity to interact with products before purchasing.
Kidbea’s Expansion Across India
Before entering Delhi, Kidbea had already expanded its offline footprint into several Indian markets.
Its retail journey began with an exclusive store in Indore, followed by expansion into markets including Pune and Hyderabad. The brand subsequently announced further expansion plans across North, West and South India.
Kidbea’s official store locator currently covers a wide range of Indian cities, including Delhi/NCR, Mumbai, Pune, Hyderabad, Bengaluru, Chennai, Jaipur, Lucknow, Kolkata, Chandigarh and several Tier II and Tier III markets.
The company’s stated strategy has been to establish store clusters in North and West India while expanding into southern markets such as Bengaluru, Chennai, Hyderabad, Kochi, Coimbatore and Madurai.
The Delhi opening adds an important metropolitan market to this expansion roadmap.
Why Delhi Matters for Kidbea’s Retail Expansion
Delhi is a major consumer market with a large base of families and strong organised retail infrastructure.
For Kidbea, establishing its first exclusive store in Delhi provides a physical presence in the national capital while complementing its digital reach.
The location at V3S Mall, Laxmi Nagar also gives the brand access to consumers shopping in an established mall environment.
Rather than relying exclusively on online discovery and purchase, the store enables Kidbea to build direct relationships with parents and create a physical brand experience.
This approach aligns with the company’s broader stated objective of moving beyond its digital-first roots and meeting parents through multiple retail channels.
Kidbea’s Financial and Business Growth
Kidbea’s retail expansion has been accompanied by significant business growth.
The company reported ₹42 crore in revenue in FY25 while remaining EBITDA-positive, according to reports published around its expansion plans. At the time, the company was targeting a scale-up to ₹500 crore in annual revenue and was laying groundwork toward a potential IPO by 2030.
By March 2026, ETRetail reported that Kidbea was operating at an annual recurring revenue (ARR) of approximately ₹100 crore and had raised ₹30 crore in Series A funding.
More recently, in August 2026, ETBrandEquity reported that Kidbea closed FY26 with ₹88 crore in GMV and was targeting ₹130 crore GMV in FY27, with retail expansion and brand-building investments supporting the next phase of growth.
These figures come from different financial measures—revenue, ARR and GMV—and therefore should not be treated as interchangeable.
Kidbea’s Multi-Channel Growth Strategy
Kidbea’s expansion is not limited to exclusive stores.
The company has outlined plans to build distribution through 200+ multi-brand outlets, alongside its exclusive stores. This gives Kidbea an opportunity to reach consumers through both dedicated brand environments and existing retail networks.
The strategy can be understood across three major channels:
1. Online
Kidbea continues to operate its direct digital storefront, giving customers access to its product portfolio across India.
2. Exclusive Brand Stores
The company is building dedicated Kidbea stores where customers can experience the brand and its products physically.
3. Multi-Brand Retail
Kidbea is also targeting more than 200 multi-brand outlets to broaden its offline distribution across Tier I, Tier II and Tier III markets.
This combination creates an omnichannel model that connects digital discovery with physical retail accessibility.
Sustainability as a Core Brand Positioning
Sustainability is another important component of Kidbea’s positioning.
The brand’s official communication emphasises sustainable wear, while its product strategy includes bamboo-based apparel and organic cotton categories.
The company has also connected its sustainability proposition with the wider consumer conversation around children’s clothing, particularly among parents looking for comfortable and thoughtfully designed apparel.
Kidbea’s physical expansion gives the brand an additional platform to communicate this positioning directly to consumers.
Kidbea Store at V3S Mall: Key Details
| Detail | Information |
| Brand | Kidbea |
| Store type | Exclusive Brand Store |
| Delhi status | Kidbea’s first-ever exclusive store in Delhi |
| Location | Ground Floor, V3S Mall |
| Area | Laxmi Nagar, New Delhi |
| Launch date | September 19, 2026 |
| Opening time announced | 12 PM onwards |
| Category | Kidswear / Children’s Apparel & Accessories |
| Key positioning | Comfort, sustainable kidswear and family-focused retail |
| Retail strategy | Omnichannel expansion |
The location, floor and launch timing are based on Kidbea’s September 2026 store announcement.
What the Delhi Launch Means for Kidbea
The opening of Kidbea’s first exclusive Delhi store comes at a strategically important stage of the company’s retail journey.
Over the past year, the brand has moved from building its digital business to investing significantly in physical retail, supported by funding, retail leadership and an ambitious store rollout.
The V3S Mall, Laxmi Nagar opening brings this strategy to Delhi and gives the brand another physical platform through which it can connect with families.
At the same time, Kidbea’s plans for 100+ exclusive stores and 200+ multi-brand outlets indicate that the Delhi launch is part of a much larger national expansion programme rather than a standalone opening.
Conclusion
The opening of Kidbea’s first exclusive store in Delhi at V3S Mall, Laxmi Nagar, marks another important milestone in the brand’s transformation into an omnichannel kidswear retailer.
With its focus on bamboo-based and sustainable kidswear, growing product portfolio, investment in offline retail and plans for 100+ exclusive stores and 200+ multi-brand outlets, Kidbea is building a wider physical presence alongside its digital business.
For Delhi families, the new V3S Mall store creates a dedicated destination to explore Kidbea’s range of children’s apparel and accessories in a physical retail environment.
For the brand, the Delhi launch represents another step in a much larger journey: bringing Kidbea closer to families across India, one store at a time.
Frequently Asked Questions About Kidbea Delhi Store
1. Where is Kidbea’s new Delhi store located?
Kidbea’s new Delhi exclusive store is located on the Ground Floor of V3S Mall, Laxmi Nagar, New Delhi.
2. When did Kidbea open its first Delhi exclusive store?
Kidbea announced the opening for September 19, 2026, from 12 PM onwards.
3. Is the V3S Mall store Kidbea’s first store in Delhi?
Yes. Kidbea described the V3S Mall opening as its first-ever exclusive store in Delhi.
4. What does Kidbea sell?
Kidbea sells children’s apparel and accessories, including infantwear, boys’ and girls’ clothing, rompers, sleepwear, ethnic wear, co-ord sets, frocks, jhablas, T-shirts, innerwear and accessories.
5. What is Kidbea known for?
Kidbea is positioned as a sustainable kidswear brand with a strong focus on bamboo-based clothing, comfort, safety and environmentally conscious apparel.
6. How many stores does Kidbea plan to open?
Kidbea has announced plans to build 100+ exclusive brand outlets over a 12–24 month period, alongside a planned presence in 200+ multi-brand outlets.
7. Has Kidbea raised funding for its expansion?
Yes. Kidbea raised ₹30 crore in Series A funding in March 2026, with the capital earmarked for retail expansion, product development and brand building.
8. Where else does Kidbea have stores?
Kidbea’s offline expansion has included locations such as Indore, Pune and Hyderabad, with the company continuing to expand its physical retail network.
9. What makes Kidbea’s store experience different?
Kidbea’s official store information highlights services such as touch-and-feel shopping, Buy Online Pick-up at Store, children’s play areas, in-store customisation and experienced staff.